Three people are engaged in conversation in front of a green foliage backdrop with the word "LAKE" visible. One man is wearing a patterned shirt and shorts, another person is in a dark shirt, and a camera is set up in the foreground.

“Targeting Job Candidates with AI and LLMs” w/ Courtney Dempsey — Shaker Green Room at RecFest USA, E. 9

Three people stand close together, smiling at the camera. The man on the left wears glasses and a "Chad Cheese 23" shirt, the woman in the center is in a green dress, and the man on the right wears a patterned shirt. A wall with green foliage is behind them.

“Embrace the Learning Curve” w/ Chloé Rada — Shaker Green Room at RecFest USA, Ep. 8

Two men are standing side by side, smiling at the camera. The man on the left is wearing glasses and a shirt that says "Chad Cheese '22". The man on the right is wearing a shirt that reads "Business is Personal". They are in front of a green leafy wall.

The Evolving World of Recruitment Marketing and Employer Branding” w/John Graham Jr. – Shaker Green Room at RecFest USA, Ep. 7

Podcast cover for "Employer Branding Unfiltered" hosted by John Graham Jr. Episode 9 features James Marable discussing employer branding, diversity, boldness, and building buy-in.

Employer Branding Unfiltered: Ep.9 – James Marable

Podcast cover titled "Employer Branding Unfiltered" hosted by John Graham Jr. Episode 8 features Keisha Fowler, Manager of Recruitment Marketing at Eli Lily & Company, discussing inclusive employer branding.

Employer Branding Unfiltered: Ep.8 – Keisha Fowler

Podcast cover art for "Employer Branding Unfiltered," hosted by John Graham Jr. Episode 7, titled "Authenticity and AI in Employer Branding," features guests Sedef Buyukatamen and a man in a suit smiling.

Employer Branding Unflitered: Ep.7 – Sedef Buyukatamen

Podcast title card featuring "Employer Branding Unfiltered" hosted by John Graham Jr. Episode 6: Activating Employer Brands with Impact. Features Cristal Mikenas, Head of Employer Brand & Recruitment Marketing at Takeda. Images include a man and a woman smiling.

Employer Branding Unfiltered: Ep.6 – Cristal Mikenas

Podcast cover image for "Employer Branding Unfiltered," hosted by John Graham Jr. Episode 5 features Alex Her, Head of Global Employer Brand at GoDaddy, discussing empathy, advocacy, and innovation in employer branding.

Employer Branding Unfiltered: Ep.5 – Alex Her

Podcast episode 4 cover for "Employer Branding Unfiltered" hosted by John Graham Jr. It features Hassan Al-Hindwan, a global employer brand leader, discussing "Co-creating EVPs and Embracing AI in Employer Branding.

Employer Branding Unfiltered: Ep.4 – Hassan Al Hindwan

Podcast cover for "Employer Branding Unfiltered" hosted by John Graham Jr. Episode 2 titled "Bridging Employer Branding and Recruitment Marketing," featuring Jade Harden, Associate Director, Global Talent Marketing at CBRE.

Employer Branding Unfiltered: Ep.2 – Jade Harper

Podcast cover for "Employer Branding Unfiltered," hosted by John Graham Jr. Episode 1 features James Ellis from Employer Brand Labs, titled "Redefining Employer Branding." Two portraits are included.

Employer Branding Unfiltered: Ep.1 – James Ellis

A smiling man wearing a blue collared shirt and a blue-checkered blazer poses in an indoor setting with warm lighting. The background features a blurred shelf with a framed picture, decorative items, and a vase of flowers.

Letter from Joe – Nov. 2024

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“Why AI Can’t Replace Recruiters (Yet)” w/Dean Da Costa – Shaker Green Room at RecFest USA, Episode 6

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“Diverse, Equitable, and Inescapable in 2025” w/Novonda Lilly – Shaker Green Room at RecFest USA, Episode 5

Two people smile in front of a colorful backdrop with the logos of Indeed and "Glassdoor." Neon signs reading "World Employer Branding Day 2024" and "Let's Celebrate" are visible on the sides.

Key Insights from World Employer Branding Day

Three people are seated in conversation in a cozy office setting. The backdrop features green foliage with "Shaker Recruitment Marketing" signage. They are sitting on blue chairs, and a colorful rug is on the floor.

“Authenticity Over Algorithms” w/Mary Battle Broxton – Shaker Green Room at RecFest USA, Episode 4

Three people in traditional Japanese attire pose on a dimly lit street at night. Two men stand on either side of a woman, all smiling at the camera. The street is lined with buildings and lit by streetlights.

A Journey to the Future: Our Experience at the One Agent Convention in Kyoto, Japan

Three men stand together, smiling, in front of a green leafy backdrop. One wears a cap and a T-shirt with a graphic print, another a blue sports jersey, and the third a gray T-shirt with yellow graphics. They are casually posed, appearing relaxed and cheerful.

The Shaker Green Room at RecFest USA 2024, Episode 3: Joel Lalgee

A woman with long brown hair smiles while wearing a dark blouse. She stands indoors with warm, soft lighting and a floor lamp in the background.

The Shaker Green Room at RecFest USA 2024, Episode 2: Rachel Morgan

Three people are standing together indoors. The person on the left is wearing glasses and a dark t-shirt, the middle person is in a black dress with a badge, and the person on the right is wearing a blue sports jersey. A green wall with a logo is behind them.

The Shaker Green Room at RecFest USA 2024, Episode 1: Nicole Coffey

A cozy seating area featuring a rich blue, velvet armchair and a gold-toned side table. Behind the chair is a green wall with dense foliage and a white, abstract human profile logo. A shelf with small red and white boxes is visible on the right.

RecFest Reflections: Our Favorite Moments from RecFest USA 2024

A hand places the final puzzle piece on a staircase-like arrangement of white puzzle pieces on a wooden surface against a plain blue background. The image conveys a sense of completion and achievement.

From Insights to Impact: How Analytics Will Enhance Your Recruitment Marketing

A diverse group of people sitting indoors in a seminar or meeting room, attentively clapping and smiling. They appear engaged and focused, with a woman in a blue blazer and a man with glasses prominently in the foreground, showcasing a powerful example of effective employer branding.

Insights from TA Week: Unveiling the Power of Employer Brand Activation

A group of five diverse young adults gathers enthusiastically around a laptop while smiling and discussing its content. In the backdrop, a bulletin board with sticky notes is visible on the wall behind them.

Adapting Your Recruitment Marketing Strategy to Gen Z

A graphic showing "June 28" in bold letters. Below it, there's a sign reading "Commemorating Stonewall Riots" with an American flag and a rainbow flag behind it. The background fades from white to a gradient red on the right edge.

PRIDE Month Ends, Continues through Employer Inclusivity Journey

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Juneteenth: An Observance of Freedom

A digital abstract background featuring a gradient from dark blue to red. Red dots of varying sizes form a halftone pattern on the right, transitioning to wavy lines and curves on the left. The overall design has a dynamic and modern feel.

National Healthcare Recruiter Recognition Day

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The Employer Brand Reveal:  And the Magic and the Pride that Comes With it (Every Time)

A digital illustration of the Earth, surrounded by translucent circles containing headshots of various people, symbolizing global connectivity. The background is a dark blue with grid lines and faint geographical outlines.

Global Recruitment Marketing Agency Summit: A Recent Trip Across the Pond

A close-up of hands typing on a keyboard with a stylized overlay of red and blue wavy lines. The image is in a dotted halftone texture, blending shades of black, white, and blue. The composition emphasizes the motion and rhythm of typing.

Designing a Distraction-Free Recruitment Marketing Strategy

A woman with curly hair, wearing medical scrubs and a stethoscope around her neck, smiles while placing her hand over her chest. The image has a halftone filter with red and blue tones, giving it a stylized, textured look.

Taking Care of the Caretakers

A woman wearing glasses is intently looking at several screens. Her face and the surrounding area are overlaid with digital data and code, creating a futuristic ambiance. The right side of the image has a red filter and a cluster of digital elements.

The Wrap No. 3 Programmatic Advertising:   What to Know for Your Recruitment Marketing Strategy

A person holding a smartphone, which displays a text message containing three emojis: a red heart, an increasing green graph, and two raised hands. A blue message bubble above the phone shows the same emojis in a larger format.

Gratitude, Growth, and, Oh…We’re Hiring

Three individuals are seated at a conference table, engaged in discussion. The table has various stationery items on it, and the background features large windows letting in natural light. All are looking attentively, and one person appears to be speaking.

The Wrap No. 2 Announcing DEI + Employer Brand Integration

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The New Shift of Employer Branding

Four red chairs are lined up against a blue wall, each with a question mark above it. A red wall clock is centered above the chairs, showing the time as 10:10. The room has a wooden floor, giving a minimalist and slightly mysterious atmosphere.

Seriously – WHERE are all your applicants?

A person dressed in business attire is walking up concrete stairs. Their lower body is visible, showing blue pants, a dark blazer, and polished shoes. They are holding a brown leather bag in their left hand.

DECEMBER JOB MARKET UPDATES: SHAKER’S TAKE

A close-up of hands holding a black tablet vertically. On the screen, a graphic displays the text "icims + altru" within overlapping, multicolored circles. The background shows a blurred office setting with a desk and open laptop.

Congrats, Altru & iCIMS!

A person dressed in a business suit is walking on a city sidewalk while carrying a black leather briefcase. The background shows storefronts and an entrance to a building. The overall tone of the image is monochromatic with blue hues.

NOVEMBER JOB MARKET UPDATES: SHAKER’S TAKE

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Top 10 Tips to Level-Up Your Talent Acquisition Game

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OCTOBER JOB MARKET UPDATES: SHAKER’S TAKE

A woman wearing glasses and a gray blazer is sitting at a table with a boy. The boy is holding a tablet, and the woman is writing on a piece of paper next to a laptop. They appear to be working together in a home or office setting.

“If 2020 was a _________”

A group of five people are having a casual discussion in an office setting. Four of them are seated while one stands, making a point with hand gestures. The room is well-lit with natural light from the windows in the background.

Where your Employer Brand Might <br>be Going Wrong

A person is typing on a laptop keyboard. The focus is on their hand and the laptop. In the foreground, there is a glass of water, a notebook, and a cup of coffee. The setting appears to be a modern office or workspace.

SEPTEMBER 2020 JOB MARKET UPDATES: SHAKER’S TAKE

A tablet screen displaying a pie chart. The chart is about the impact of Covid-19 on the U.S. workplace. Segments show 42% are working from home, 32% are unemployed, and 26% are on-premise. Below the chart is a text mentioning the data source from "stanford.edu.

Talent Acquisition in the age of COVID

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AUGUST JOB MARKET UPDATES: SHAKER’S TAKE

A person wearing blue jeans, black shoes, and a wristwatch is climbing gray stairs while carrying a black leather briefcase. The image focuses on the lower half of the person, highlighting the briefcase and their attire.

JULY JOB MARKET UPDATES: SHAKER’S TAKE

A blurred image of people walking through a spacious, brightly lit indoor area with large glass windows. The scene suggests a busy, bustling environment, possibly a modern office building or a commercial space. Light reflections and streaks add a dynamic effect.

June Job Market Updates: Shaker’s Take

A person in a plaid shirt sits at a desk, looking at a tablet displaying graphs. The desk is scattered with papers and a smartphone is nearby. The atmosphere appears focused and business-oriented.

Questions Your Company Needs to Be Asking Itself (And Acting On), Now – Part II: The Re-Opening

A person with a ponytail, wearing a checkered shirt, stands facing a large whiteboard covered in diagrams, charts, and various colored sticky notes. The content appears to be related to brainstorming or planning. The setting is an office or meeting room.

Questions Your Company Needs to Be Asking Itself (and Acting On), Now

A person holds a tablet displaying a flowchart with the bold title "WHO." The chart is divided into sections: "Essential" for hiring, "Internal" for current employees, and "Non-Essential" for freeze furlough reduction. The background is blurred.

Communicating with Employees and Candidates During a Crisis, the Three Phases

A close-up of a person’s hand holding a pen, writing on a piece of paper resting on a wooden table. The individual is wearing a light blue shirt with the sleeve slightly rolled up. The background is blurred.

March Job Market Updates: Shaker’s Take

A group of five people sit around a table in a modern office setting with large windows. They are in a meeting or discussion. One person is standing near a whiteboard, gesturing, and appears to be speaking to the seated individuals. The image is blurred.

February Job Market Updates: Shaker’s Take

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January Job Market Updates: Shaker’s Take

A person stands facing floor-to-ceiling windows in a high-rise building, overlooking a cityscape with various tall buildings. They are dressed in a white shirt and jeans. Sunlight filters through the glass, casting shadows on the floor.

December Job Market Updates: Shaker’s Take

A busy city street filled with dense traffic, including cars, buses, and taxis. Pedestrians are crossing the road in various directions. Buildings and streetlights line the street, and bare tree branches are visible amidst the urban setting.

November Job Market Updates: Shaker’s Take

A busy city street with several people walking across the pedestrian crossing. Multiple yellow taxis are visible on the road, and tall buildings line both sides of the street. The sky is overcast but the scene is well-lit.

October Job Market Updates: Shaker’s Take

A busy city street corner showing a yellow taxi cab driving through the intersection. Pedestrians cross the street, and tall buildings, including a mix of modern and older brick structures, surround the area. Traffic signs and signal lights are visible.

September Job Market Updates: Shaker’s Take

A city street scene showing a nearly empty road with a few cars in the distance. The street is lined with tall buildings, and there are streetlights along the sidewalk. A couple of pedestrians are visible crossing the street.

August Job Market Updates: Shaker’s Take

A large, modern office with floor-to-ceiling windows showcasing a cityscape. Several people in business attire are present: one stands looking out the window, another sits on a bench, and a third walks by. Skyscrapers are visible outside the windows.

July Job Market Updates: Shaker’s Take

A busy urban square featuring people walking in various directions. In the background, modern glass buildings and an elevated walkway are visible. The pedestrians, dressed mostly in business attire, reflect the bustling job market on a typical workday in the city.

A person in a white shirt is using a laptop with one hand on a computer mouse. A smartphone is placed on the table next to the laptop. The background appears to be an office or work environment, reminiscent of a Glassdoor review scene. The image has a subtle, cool-tone filter.

Effectively & Ethically Managing Glassdoor Ratings

Aerial view of a busy crosswalk intersection with multiple lanes of white zebra stripes. Pedestrians are crossing in various directions, creating a bustling atmosphere reminiscent of the ever-changing job market. The scene captures the organized chaos of urban life.

May Job Market Updates: Shaker’s Take

Two people are collaborating at a desk, one holding a notebook and a pen, the other pointing at a laptop screen. A color swatch book is spread out on the desk, suggesting the discussion may be related to design or creative work.

Career Sites by Design: A Q&A with the Shaker Designers

A bustling crowd of people hurriedly crossing a wide, striped crosswalk in an urban setting. The image is slightly blurred, conveying a sense of movement and urgency as individuals go about their day. Mixed colors and varied outfits indicate a diverse group.

April Job Market Updates: Shaker’s Take

A diverse group of five young adults is sitting on a bench against a brick wall, casually interacting with each other. Each person is engaged with a different electronic device, such as a phone, tablet, and laptop. They appear to be enjoying their time together.

Social Storytelling for Recruitment

An overhead view of people walking in a public space with a tiled floor. Some people are standing still, while others appear blurred due to motion. The scene has an overall busy and dynamic atmosphere.

A group of five people sit around a table in a modern office, engaged in a meeting. Colorful sticky notes cover a glass wall. A large screen displays charts and graphs in the background. The atmosphere is collaborative and lively.

Testing, Testing: How Does Your Creative Work?

A group of smiling people is standing together indoors, holding red bags labeled "Paylocity." They appear to be in an office setting. Some people are wearing casual clothing, while others are dressed more formally.

Paylocity: 2019 Best Place to Work

Two medical professionals, one in a white coat and the other in blue scrubs, smile while reviewing a red folder. They stand in a well-lit room with a clock on the wall behind them, indicating a collaborative and positive work environment.

Vi: 2019 Best Place to Work

A bustling city square with numerous people walking in different directions. The buildings in the background suggest a modern urban environment. People are dressed in everyday attire, carrying backpacks and bags, showcasing the daily rush of urban life.

FEBRUARY JOB MARKET UPDATES: SHAKER’S TAKE

People walking across a city street at sunrise, casting long shadows. The blurred motion of the figures suggests a bustling, fast-paced environment, and the sun's rays create a dramatic flare between tall buildings framing the background.

Four stacks of coins of varying heights are shown in the image. From left to right, the stacks feature a medical cross, a graduation cap, a house, and a car icon, symbolizing increasing cost priorities: healthcare, education, housing, and transportation.

What Talent Acquisition and Illinois Politics Have in Common

A snow globe sits on a snowy ledge, featuring a small cabin surrounded by evergreen trees. Snowflakes gently fall inside the globe, while a snowy mountain village is visible in the background under a cloudy, wintry sky. The base of the snow globe is labeled "SHAKER.

Happy Holidays from Shaker

A tablet displays a detailed financial graph with bar charts, line graphs, and pie charts. The main bar chart has red bars of varying heights indicating different values. The background is a muted blue, emphasizing the digital financial analytics on the screen.

The Programmatic Revolution

A person in business attire points to a transparent interface displaying the text "Search Engine Marketing." Around the text are icons and words related to marketing, including "Marketing," "Performance," "Ranking," "Links," "Content," and "WWW.

A Highly Targeted, Flexible, and Trackable Recruitment Strategy: Search Engine Marketing (SEM)

Person holding a tablet displaying a flowchart with sections labeled "Optimization," "Data Collection," "Job Opportunities," "Customer Feedback Candidates," "Job Scanned," and "Pixel Placed" while sitting on a couch. A magazine is also visible on the table.

Programmatic Advertising: Efficiently Allocating Your Job-Posting Resources

A row of white sneakers is lined up against a blue background, with a single pair of red high-top sneakers standing out among them. The image highlights the contrast between the uniform white shoes and the distinctive red ones.

PR for HR: Building Employer Brands by Gaining Third-Party Credibility

A person is writing on a document placed on a wooden desk. A tablet, a laptop, and a container holding pens, markers, and a ruler are also on the desk. One hand holds a pen, while the other rests on the document.

Glassdoor and Indeed Shake Up the Recruitment Space

A dark-themed image features an open laptop displaying a website with a circular logo in the center of the screen. A small rectangular pop-up box in the foreground contains the text: "VISIT THE NEW SHAKER.COM." The background is blurred out.

Welcome to the new Shaker.com!

Two women, both wearing medical uniforms, sit at a table and high-five while smiling. One of them has an IV drip attached, indicating a medical setting. The background shows part of a webpage with text and navigation links.

Online Video Content Is Surging. How Will Recruiters Respond?

A networking lounge with people seated and standing in groups, engaging in conversation. The setting includes modern, curved seating arrangements on a spacious, light-filled floor. A large window and people in professional attire are visible in the background.

Taking recruitment technology to the next level: Shaker Virtual Events

A young woman with long wavy hair, wearing a sleeveless pink dress, uses a yellow megaphone to speak. She is facing left against a teal background, with one hand beside her mouth in a speaking gesture.

Are Companies Talking the Talk and Walking the Walk?  A Recent Study Says “No”

Aerial view of a flooded residential area with houses partly submerged in water. Streets are filled with water, and rescue boats navigate through the neighborhood. Trees and power lines are visible among the flooded homes.

How Companies Can Rise Up in their Response to Harvey

A man with a short beard is working on a laptop at a desk. He is wearing a patterned shirt and a dark vest. A small white dog with a pink collar is sitting on his lap, looking to the side. The background shows a bright room with a window and some shelves.

Are You Considering the Apply Process in Your Candidate Experience?

A group of people holding and using smartphones, focusing on their hands. The background is slightly blurred, emphasizing the devices and interaction, suggesting a collaborative or social activity.

Stats Clearly Indicate Mobile Is A Dominant Factor For Successful Recruitment Marketing

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Employer Branding: Getting It Really Right

A visualization of a neural network. It features abstract, brain-like structures with a glowing central node. The structures are filled with binary code (ones and zeros), symbolizing data processing and artificial intelligence.

Why It’s Time for Companies to Start Exploring AI for Recruitment

An individual is speaking on stage next to a large screen displaying the words "Google for Jobs." The stage setup is modern with geometric patterns and professional lighting.

Here’s How to Get Your Jobs on Google

A woman wearing a striped blouse and white blazer is walking while looking at her smartphone. She is holding a blue clipboard in her left hand and a black shoulder bag is visible. The background is blurred, showing a modern building.

Mobile Is the Primary Media Platform for a Majority of People—Including Job Seekers

A woman with long blond hair, wearing a white blouse and a maroon cardigan, smiles while seated at a desk. She has a can of flavored water near her and is using a laptop.

My first 100 days in the talent acquisition space

A woman standing by a window at night, holding and looking at a tablet. Outside, city lights create a bokeh effect through the glass, suggesting an urban environment. She appears focused on the screen, with reflections of the city adding depth to the scene.

The live online testing of “Google for Jobs” has begun

A frustrated woman wearing glasses and a light blue shirt holds up two sheets of paper in each hand. In the background, a group of people is gathered around a table, seemingly in a discussion in a room with brick walls and large windows.

Seven Deadly Sins Of Office Communication

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Aspirational Recruitment Prioritizes The Employer Brand For Generating More Efficient Talent Acquisition

A close-up of a sports strategy chalkboard features a diagram with arrows, lines, and symbols. The drawing appears to be a play or tactic map, possibly for a ball game. The board has a worn texture and is primarily dark in color.

New Players & Acquisitions Entering the Recruitment Game, Recruiters Need a Custom Game Plan

Close-up image of two people shaking hands, one wearing a white shirt and the other a blue long-sleeved garment. A blurred background suggests an indoor setting, with a third person slightly visible and out of focus.

A Powerful Partnership: What You and Your Recruitment Agency Can Do Together

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Attracting Employees With A Magnetic Mission

A young boy with dark hair is hugging a fluffy white dog closely. The boy's eyes are closed, and he appears to be content and peaceful. They are in a cozy indoor setting with a green sofa and colorful cushions in the background.

BRAND FOR BELONGING.

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At the end of the day going forward, I’m watching for these three things in 2017

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Insights