At RecFest USA 2026 in Nashville, Shaker returned as Headline Partner with the Shaker Neighborhood, a four-storefront talent marketing marketplace, and The Podcast Zone, where clients, partners, and industry friends shared their perspectives on today’s biggest talent challenges. This recap video covers the full experience.
What happened at the Shaker Neighborhood
The neighborhood’s four storefronts each represented a core Shaker capability. The Branding Bazaar covered employer branding, the Talent Attraction Trading Post covered talent attraction strategy, the Martech Market covered HR tech and media, and the Analytics Apothecary covered data and measurement. Visitors came to swap ideas, talk through challenges, and see how the pieces work together.
More from the week
Beyond the neighborhood, Shaker presented with partner RL100 at the Employer Brand Leaders’ Summit. Sara Hartmann, Shaker’s VP of Digital, moderated the panel “The Funnel Isn’t Dead. It’s Missing the Point,” and Shaker went live on LinkedIn with Ask Shaker Anything, hosted by Gina Alioto.
FAQ
What did Shaker do at RecFest USA 2026?
As Headline Partner, Shaker hosted the Shaker Neighborhood and The Podcast Zone, presented at the Employer Brand Leaders’ Summit with RL100, attended the RecFest Leadership Summit (also with RL100), moderated a panel on the candidate funnel, and hosted a LinkedIn live stream called Ask Shaker Anything.
Where was RecFest USA 2026 held?
RecFest USA 2026 was held in Nashville, Tennessee.
What is recruitment marketing?
Recruitment marketing uses marketing strategy, creative, media, technology, and analytics to attract, engage, and retain talent. Shaker’s services cover employer branding, talent attraction, martech, and analytics.
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