We returned to RecFest USA 2026 as Headline Partner with the Shaker Neighborhood, a four-storefront talent marketing marketplace, and The Podcast Zone, where clients, partners, and industry friends shared their perspectives on today’s biggest talent challenges. This video covers the full experience.
What happened at the Shaker Neighborhood
The neighborhood’s four storefronts each represented one of our core services. The Branding Bazaar covered employer branding, the Talent Attraction Trading Post covered talent attraction strategy, the Martech Market covered HR tech and media, and the Analytics Apothecary covered data and measurement. Visitors came to swap ideas, talk through challenges, and see how everything in the neighborhood works together to achieve our clients’ goals.
More from the week
Sara Hartmann, Shaker’s VP of Digital, moderated the panel “The Funnel Isn’t Dead. It’s Missing the Point,” and Shaker went live on LinkedIn with Ask Shaker Anything, hosted by Gina Alioto. We also hosted leaders in The Podcast Zone to share insights and their unique POVs on the challenges facing modern talent leaders—from candidate experience to AI.
FAQ
What did Shaker do at RecFest USA 2026?
As Headline Partner, Shaker hosted an experiential brand activation called “The Shaker Neighborhood,” reactivated The Podcast Zone from the previous year, presented at the Employer Brand Leaders’ Summit with RL100, attended the RecFest Leadership Summit (also with RL100), moderated a panel on the candidate funnel, and hosted a LinkedIn live stream called Ask Shaker Anything.
Where was RecFest USA 2026 held?
RecFest USA 2026 was held in Nashville, Tennessee.
What is recruitment marketing?
Recruitment marketing uses marketing strategy, creative, media, technology, and analytics to attract, engage, and retain talent. Shaker’s services cover Branding, Talent Attraction, Martech, and Analytics.
Was Shaker a sponsor of RecFest USA 2026?
Shaker was the Headline Partner of RecFest USA 2026, returning after our 2025 activation won a Silver Stevie Award.
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