Branding
Branding is more than a logo or a slogan. It’s where strategy and creativity meet to deliver messaging that embodies who you are now and where you’re going in the future. Cool, right? Just wait, it gets better.
What is Branding?
Branding is the cohesive message you present to job seekers, candidates, and employees. Your brand describes who you are, your values, and answers the question, “What’s in it for me?”
A strong brand is a key factor in attracting the right talent in a competitive landscape. After all, 75% of job seekers research an employer’s brand before applying (Glassdoor). So, how do you create an employer brand that makes a lasting impression? That’s what we do.
We bring your employer brand to life through thoughtful storytelling, translating your unique culture and values into consistent messaging across all touchpoints. The best part? We can flex up or down to fit your needs.
Our Branding Services
Employer Value Proposition (EVP) Articulation
An EVP is the promise an employer makes about the delivered on, day-to-day employee experience. We dive into extensive research and strategy to help you uncover and articulate yours.
Employer Branding
We believe transparency is the new authenticity. Our approach prioritizes building inclusive employer brands that bring insights to life and visibility to lived experiences.
DEI Consulting
DEI is embedded in our employer branding strategy from the start. We help you navigate this journey with expert guidance and resources, including our proprietary Lived Experience Survey and the Inclusive Ethos.
Creative Executions
From social media posts to event materials and brand collateral, we design thumb-stopping, optimized creative executions that align with your employer brand.
Employee Engagement Strategy
Employee engagement is a crucial factor in the success of your employer brand. We’ll help devise an engagement strategy that inspires employees across your organization.
Creative Brand Services
We tailor messaging and creative assets for specific audiences, ensuring a seamless employer brand experience that connects with all candidates and employees.
Career Site Design & Development
We build custom career sites that powerfully reinforce your employer brand – always with the candidate journey at the forefront.
Continue the awesomeness
Connect with one of our experts to develop engaging and resonate brand experiences.
The Branding and Talent Attraction Connection
Branding is more than just a logo or slogan; it’s a powerful tool for attracting and retaining the right talent. Your brand shows potential candidates who you are and the kind of experience they can expect at your organization. It’s the story you tell, and it needs to be compelling and authentic to leave a lasting impression on potential candidates. When your brand perception aligns with reality, you’ll attract the right talent who share your values and are eager to contribute.
Ready to be inspired?
Check out our portfolio to see how we’ve helped talent leaders like you achieve their goals.
Why Shaker?
