What's an employer brand?
Your employer brand is the creative expression of your EVP. It’s the visual identity that will shape how your organization is perceived and experienced by potential candidates and employees. Together with your employer value proposition, it tells the story of your culture, your growth opportunities, and what it’s really like at your organization through the daily lived experiences of the people who work there.
Our Employer Branding Capabilities
The Brand Concept
This is the creative expression of how you look and sound that conveys the essence and promise of opportunity for employees and candidates. We leverage data-driven insights to develop an employer brand concept that owns and reinforces your truth at every stage of the candidate journey.
Brand Activation
Build excitement and amplify your employer brand through engaging digital and physical outreach strategies.
We’re a proud
Google Premier Partner
Why do you need an employer brand?
Candidates today have access to a wealth of information, so they demand more than just authenticity; they crave transparency. They want to know exactly who you are and who you are not.
At Shaker, we believe transparency is the new authenticity. Why is this important? A transparent employer brand attracts candidates who align with your culture and values while repelling those who don’t.
The data supports this:
– 94% of candidates are more likely to apply for a job if the employer actively manages its employer brand. (Glassdoor)
– 75% of job seekers consider an employer’s brand before even applying for a job. (Glassdoor)
However, if your employer brand isn’t grounded in an EVP, it may be missing a crucial element that connects with candidates on a deeper level.
Ready to be inspired?
Check out our portfolio to see how we’ve helped talent leaders like you achieve their goals.
Why Shaker?
