Talent attraction works best when it feels human.
Shaker’s Talent Attraction team helps you show up with clarity, consistency, and messages that meet job seekers where they already spend time. When each touchpoint feels connected from the first impression to the final click, candidates stay engaged long enough to see where they belong.
What Branding Means for Talent Attraction
Every candidate journey bends and loops. People browse job boards, skim career sites, scroll through social feeds, talk to friends, and return days or weeks later before deciding whether to apply. If your message shifts or the experience feels disjointed, they hesitate. Or they step away entirely.
We bring those moments together.
Our approach focuses on how job seekers behave, what influences their decisions, and where they encounter your brand in real time. We look at channel performance, visibility gaps, and engagement patterns to understand where candidates build trust and where they lose momentum. This gives you a strategy that supports awareness, interest, and completed applications across digital, social, programmatic, and traditional channels.
Our Approach to Talent Attraction
We keep our talent attraction work straightforward, candidate-centered, and measurable, built around the roles you need to fill and the behavior patterns that shape how people search.
We start with your hiring priorities.
Your roles, markets, audience needs, and timelines guide every recommendation.
We use insight to shape messaging and channel choice.
Behavior signals, platform data, and traffic trends reveal which channels help and where improvements can lift performance.
We match each channel to a clear purpose.
Some roles demand high-intent search visibility. Others benefit from social storytelling, programmatic reach, or traditional media coverage.
We stay adaptive.
Performance shifts daily. We rebalance budgets, test new formats, and refine messaging to increase impact without increasing spend.
This gives you a talent attraction strategy that’s grounded, intuitive to candidates, and designed for long-term hiring health.
Our Talent Attraction Services
Digital Marketing (Programmatic, Paid Social, Paid Search)
Reach and engage candidates with media strategies that reflect how people search, browse, and compare opportunities. We balance reach, intent, and relevance so your jobs appear when they matter most.
This supports:
- Hard-to-fill roles
- Volume hiring
- Geo-specific campaigns
- Cross-channel visibility
Content Marketing & Social Media
Strong content helps candidates feel connected to your brand before they ever apply. We create shareable posts, spotlights, and stories that build recognition and reinforce what makes your workplace unique.
This improves:
- Engagement
- Familiarity
- Brand reach
- Trust in your message
Traditional Media
Some audiences respond best to the channels they use every day, on commutes, at events, or in the publications they trust. Traditional media extends your reach beyond digital while strengthening recall.
Sourcing Strategy
A thoughtful sourcing plan helps your recruiters find and connect with qualified candidates faster. We map the tools, channels, and messages that support your hiring teams and improve candidate experience.
Sourcing Tools and Partners
Our flexible partnerships and platform experience allow us to recommend tools that fit your hiring needs — not just the ones that follow industry trends.
Internal Communications
Employees are often your most influential storytellers. We shape internal communication plans that build clarity, pride, and advocacy across teams and locations.
Always-On Talent Attraction
When your campaigns run continuously rather than in bursts, platforms learn faster, quality improves, and candidate behavior becomes easier to interpret. This approach creates steady visibility and helps applicants move through the funnel naturally.
An always-on plan improves:
- Recognition
- Engagement patterns
- Relevancy scores
- Cost efficiency
- Budget adaptability
Awareness-Driving Media and Creative
Awareness efforts introduce your brand to people who aren’t actively looking but may be open to the right opportunity. Display, video, audio, print, and out-of-home placements widen your reach and help candidates form early impressions of your culture.
Awareness is helpful for:
- Passive candidates
- New market hiring
- High-volume roles
- Long-term pipeline building
Recent Work
A thoughtful digital mix helps people notice you and stay interested long enough to apply. Our recent work shows how search, social, and programmatic can work together to keep qualified candidates coming in.
See Our Work
Talent Attraction Insights from Our Team
Our specialists track shifts in candidate expectations, labor trends, and channel performance. Their guidance helps employers stay informed and adjust their approach as behaviors and markets evolve.
Browse InsightsWe're Ready When You Are
Let's explore your culture, your challenges, and your goals. We'll shape a brand that connects with people who will thrive with you.
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