Content Marketing
& Social Media
From the time we wake up to the time we fall asleep, we’re inundated with content, and it’s easy to lose yourself in the sea of information overload. How do you shine through and reach job seekers, transforming routine scrolling into intentional action?
What is content marketing?
Content marketing, when done right can impact your brand’s perception and attract the right talent. By strategically leveraging a diverse range of content formats — from blog posts to social media campaigns — we help you create engaging and relevant content that resonates with your ideal candidates. Our approach combines compelling storytelling, deep audience understanding, and strategic planning to ensure your content makes a lasting impact.
Content Marketing & Social Media Strategy
Content Marketing & Social Media Strategy
Content marketing and social media should be strategic extensions of your employer brand.
That’s why we take the time to understand your goals and develop a strategy with the right channels, messaging, posting cadence, and content types to achieve them.
Calendar Creation
Our content strategies go beyond scheduling. We specialize in creating engaging content, including GIFs, animations, and user-generated content (UGC). We collaborate closely with your team to gather authentic and relevant UGC, ensuring your employer brand resonates with your audience. Our comprehensive content calendars streamline your planning process, helping you stay ahead of trends and take advantage of timely opportunities.
Analytics and Reporting
The best content is data-driven content. To create truly effective content, we have to see what the data is telling us and respond strategically. Our team provides you with regular, detailed reporting of key performance metrics so we can see what’s working and what needs refinement, continuously optimizing our strategy.
Community Management
Beyond growing your social media presence, we’re growing your community. We’re here to help you build an online community that drives engagement and reach. Our team proactively engages with your audience, sparks conversations, and identifies opportunities to connect. We’ll also identify and address any urgent issues that pop up, giving you the peace of mind and accountability you need.
Reputation Management
Responding to feedback and criticism is foundational for reputation management. We manage platforms like Glassdoor and Indeed, crafting professional responses to candidate and employee reviews that are true to your brand. This ensures everyone feels valued and heard, and that your brand is present where it matters most. Additionally, we leverage insights gained from these reviews to identify trends and cultivate a positive work environment.
Talent Community
Build enduring connections with the right talent through a robust talent community. By creating relevant, engaging content – email campaigns, social posts, and more – we provide candidates with the support and resources they need throughout their career journeys, like interview tips, industry insights and early access to job openings. Beyond filling positions today – we’re building relationships for the future.
Internal Communications
What content would be most valuable for your employees? What internal processes and systems are in place for sharing content throughout your organization? These are questions we’ll dive into as we start building an internal communication strategy. Once the strategy is implemented, we’ll develop engaging assets that bring the power of your employer brand to the people who live it every day.
We’re a proud
Google Premier Partner
Create a thumb-stopping strategy that transcends transactions
Ready to build a community, not just a following?
Talk to one of our experts to get started.
The Content Marketing & Employer Branding Connection
With 75% of job seekers considering employer brand when applying (Glassdoor), a strong content and social media strategy is key. Content marketing and social media offer a unique opportunity to show potential candidates what life is like at your organization through the lens of the people who work there. Compelling content amplifies your EVP and employer brand, turning passionate employees into ambassadors who attract and engage the talent you need.
Ready to be inspired?
Check out our portfolio to see how we’ve helped talent leaders like you achieve their goals.
Why Shaker?
