Content Marketing
& Social Media
From the time we wake up to the time we fall asleep, we’re inundated with content, and it’s easy to lose yourself in the sea of information overload. How do you shine through and reach job seekers, transforming routine scrolling into intentional action?
Speak To An Expert
What is content marketing?
Content marketing leverages digital media and storytelling to connect with job seekers and candidates and deliver engaging employer brand experiences.
Our content marketing and social media team combines creativity, data-driven insights, and a deep understanding of your employer brand to deliver impactful content that moves hearts and minds and drives results.
Content Marketing & Social Media Strategy
Content Marketing & Social Media Strategy
Content marketing and social media should be strategic extensions of your employer brand. That’s why we take time to understand how social media will benefit your goals and build a strategy with the recommended channels, messaging, posting cadence, and content types to achieve them.
Social media should be a strategic extension of your employer brand. We develop tailored social media strategies aligned with your goals, recommending optimal channels, messaging, posting frequency, and content formats to maximize your impact.
Calendar Creation
Planning is crucial for content success. We create content and social media calendars that simplify your planning process, streamline approvals, and allow for quick adjustments to leverage trends and timely opportunities. Our precise scheduling also ensures your content is delivered at an optimal time.
Analytics and Reporting
“The best content is data-driven content (us, 2024).” To create truly effective content, we have to see what the data is telling us and respond strategically. Our team provides you with regular, detailed reporting of key performance metrics so we can see what’s working and what needs refinement, continuously optimizing our strategy.
Community Management
Beyond growing your social media presence, we’re growing your community. We’re here to help you build an online community that drives engagement and reach. Our team proactively engages with your audience, sparks conversations, and ensures you always spot opportunities to connect. We’ll also identify and address any urgent issues that pop up, giving you the peace of mind and accountability you need.
Reputation Management
Responding to feedback and criticism is foundational for reputation management. We manage platforms like Glassdoor and Indeed, crafting professional responses to candidate and employee reviews that are true to your brand. This ensures everyone feels valued, heard, and that your brand is present where it matters most. Additionally, we leverage insights gained from these reviews to identify trends that help you attract top talent and cultivate a positive work environment.
Talent Community
Build enduring connections with the right talent through a robust talent community. By creating relevant, engaging content – email campaigns, social posts, and more – we provide candidates with the support and resources they need throughout their career journeys, like interview tips, industry insights and early access to job openings. Beyond filling positions today – we’re building relationships for the future.
Internal Communications
What content would be most valuable for your employees? What internal processes and systems are in place for sharing content throughout your organization? These are questions we’ll dive into as we start building an internal communication strategy. Once the strategy is implemented, we’ll develop engaging assets that bring the power of your employer brand to the people who live it every day.
Let’s create a thumb-stopping strategy that transcends transactions.
Talk to one of our experts about content marketing & social media.
The Content Marketing & Employer Branding Connection
With 75% of job seekers considering employer brand when applying (Glassdoor), a strong content and social media strategy is key. Social media offers a unique opportunity to show potential candidates what life is like at your organization through the lens of the people who work there. By creating compelling content, we help amplify your EVP and employer brand, turning passionate employees into brand ambassadors who attract and engage the talent you need.
Ready to be inspired?
Check out our portfolio to see how we’ve helped talent leaders like you achieve their goals.
Why Shaker?
