PRECISION MATTERS WHEN EVERY HIRE COUNTS.

The talent market doesn't wait. Roles open quickly. Competition shows up just as fast. Budgets stretch thin. Programmatic media helps you respond with focus, adjusting delivery as conditions change instead of spreading effort where it won't land.

Shaker Recruitment Marketing treats programmatic as a hands-on discipline, not a black box or a set-it-and-forget-it tactic. Our team builds and manages media around how people search, browse, pause, compare, and decide, so your jobs and employer brand show up when attention is real.

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What Programmatic Means for Recruitment

Programmatic media puts your jobs and employer brand in front of the right people at the moments that matter, across the sites, apps, and platforms they already use. From display, video, and audio to native formats, CTV, and retargeting, each placement responds to actual behavior rather than hunches or habit.

But reach alone doesn't hire people.

That's why we pay attention to signals like intent, location, device habits, timing, and how specific roles perform. We're looking for the moments when someone might stop scrolling, and when your message feels worth their time. Volume only works when timing supports it. Otherwise, it turns into noise.

Our Approach to Programmatic Media

We keep programmatic grounded, flexible, and accountable.

We start with hiring reality.

Your roles, locations, urgency, and audience constraints shape every decision. Hard-to-fill roles get different treatment than evergreen hiring. One size never fits all.

We treat your budget like it's personal.

Spend shifts toward roles that need momentum and away from ones that are already performing. No wasted impressions. No autopilot pacing.

Behavior tells the story.

Clicks and impressions matter, but patterns matter more. We study how candidates move across channels, how long they linger, and where hesitation shows up.

We adjust continuously.

Programmatic works best when it stays active. We refine creative, placements, frequency, and targeting as performance evolves, keeping campaigns responsive instead of rigid.

The result? Media stays relevant instead of repetitive.

Our Programmatic Services

Recruitment Display and Native Media

Job-focused and brand-aware placements across high-quality sites and apps help you stay visible throughout a candidate's search, even when they're not actively applying.

Video and CTV Advertising

Short-form and connected TV placements introduce your workplace through sight, sound, and story, building familiarity that supports later action.

Audio and Streaming Placements

Streaming audio and podcast ads reach candidates during commutes, workouts, and everyday routines, building familiarity in moments when other media tends to fade out.

Geo-Targeting and Role-Based Targeting

We tailor delivery by location, role type, and hiring priority, keeping spend focused where it can convert.

Retargeting and Sequential Messaging

Candidates rarely apply on the first visit. Retargeting keeps your message present as they move across devices and platforms without feeling repetitive or intrusive.

People-First Programmatic, Guided by Analytics

Our programmatic team works side by side with our analytics specialists to connect media performance to hiring outcomes, not just surface metrics. That means clearer reporting, steadier optimization, and insight you can convey to leadership.

Recent Work

Good programmatic work depends on seeing what's happening during delivery. That visibility helps hiring teams pace budgets, adjust delivery, and keep application flow healthy as conditions change. Our recent work shows how informed decisions support steady hiring outcomes.

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Programmatic Insights from Our Team

Our specialists watch how delivery shifts across channels, roles, markets, and moments. That ongoing view helps hiring teams understand what's gaining traction, what's stalling, and where small adjustments can change performance.

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