You don’t need more tools. You need the right ones working together.
Shaker Recruitment Marketing helps identify what belongs in your Martech stack, what’s slowing you down, and where gaps exist. From career sites and CRMs to candidate communication and analytics tools, we shape a recruitment technology ecosystem that supports how you hire, strengthens your candidate experience, and brings clarity to an increasingly complex process.
What Martech Means in Talent Acquisition
Martech moves fast, and TA often feels it first. New platforms appear without warning. Integrations shift. A tool that once supported your workflow suddenly can’t scale with you. That’s why we stay centered on people, process, and long-term stability, guiding you toward recruitment technology that works in real conditions, not just ideal ones.
Your Martech ecosystem touches every part of the talent journey. Career sites, CRMs, ATS integrations, automation tools, and internal communication platforms all shape how people experience your brand. We take time to understand how those pieces connect, then build a setup that reinforces your goals and strengthens performance across the board.
How We Work
Every hiring challenge is nuanced. Your tech stack should reflect that. Our “Think, Build” approach keeps the work grounded, intentional, and centered on how your teams and candidates move through your process.
Think
We evaluate what you already use, where it helps, and where it creates friction. That includes your ATS, CRM, career site, audience behavior, and the points where candidates tend to drop off. By the end, you know what to keep, what to adjust, and where the biggest opportunities exist.
Build
Once the path is clear, we curate a strategy for technology that fits. We build solutions tailored to your workflow. The result is a stack that reduces noise, improves communication, and leaves your team with a system they can rely on.
Our Martech Services
Martech Consulting
Your tech stack reveals how your hiring works. That includes the strengths, slowdowns, and areas that fall short. We study the full picture and offer grounded, actionable recommendations that align with your goals and team’s way of working.
CRM Audits
Our CRM Audit helps organizations unlock the full potential of their customer relationship management systems by aligning strategy, data, and user behavior with business goals. Through a review of data integrity, workflow efficiency, and integrations, we uncover gaps and opportunities.
Candidate Experience Strategy
Every touchpoint shapes how candidates feel about your hiring process. We identify chatbots, CRMs, ATS workflows, and communication tools to create a journey that keeps people informed and reduces unnecessary steps for your team.
Employee Engagement Strategy
The right technology strengthens connection, recognition, and communication across your organization. We bring together platforms that support culture and retention so employees stay informed, feel included, and remain engaged.
Career Site Development
A strong career site does more than reflect your brand; it guides candidates with clarity. Whether you need a new build or a smarter approach to your current platform, we design an accessible, integrated experience that improves both search behavior and conversion.
Recent Work
No two hiring journeys look the same. The technology behind them shouldn’t either. These examples show how thoughtful Martech choices improve apply rates, streamline candidate flow, and make hiring easier for the teams who guide it.
See Our Work
Martech Insights from Our Team
Our team is immersed in the realities of hiring technology. The perspectives below capture the trends shaping candidate behavior, tech stack decisions, and communication workflows.
Browse InsightsWe’re Ready When You Are
Let’s look at your challenges together and build a Martech stack that supports your people and goals.
Related Services
Branding
A clear employer brand gives your digital tools something meaningful to amplify
Talent Attraction
Integrated tools make recruitment campaigns smoother, stronger, and easier to scale
Analytics
Connected platforms produce cleaner, more reliable data that leads to smarter hiring decisions
Recent Recognition
