Digital recruitment marketing doesn’t need more noise. It needs clearer signals.
Shaker’s Digital Media team helps you show up where job seekers spend their time on—search engines, social platforms, and the sites and apps they check every day. We use real behavior, search intent, performance patterns, and clean targeting to build digital hiring campaigns that attract qualified candidates and keep them engaged.
What Digital Media Means for Talent Attraction
Digital media shapes almost every part of the hiring journey. Candidates search for jobs on search engines, browse job boards, scroll social feeds, and read content that influences how they feel about an employer. When your recruitment ads, messages, and landing experiences feel disconnected, people drop off and connections are missed.
We bring those moments together.
Our digital recruitment approach focuses on how your audience behaves online, not just how platforms work. We look at search intent, channel performance, audience signals, and the visibility of your current job ads to understand where candidates discover you and where you may be losing them. This gives you a digital media plan that supports awareness, interest, and completed applications across search, social, and programmatic channels.
Our Approach to Digital Media
We keep our digital media strategy simple, human, and measurable, built around quality candidate behavior and your hiring goals.
We start with the roles you need to fill.
Your audiences, locations, culture, employer brand, and historical data combine to guide a digital media plan that’s uniquely yours.
We use data to shape targeting and spend.
Search patterns, quality signals, audience trends, historical performance, and broader market influences inform the strategy and guide continuous optimization to improve performance over time.
We match every channel to a purpose.
Some roles need high-intent search ads. Others require programmatic reach, social visibility, or video that builds recognition.
We adjust continuously.
Budgets shift toward campaigns and channels showing stronger results, improving efficiency without sacrificing reach. This gives you recruitment marketing that is clear, adaptable, and grounded in real candidate data.
SEM continues to play a vital role in recruitment marketing by placing your job ads in front of candidates actively searching for work. While a large share of job seekers still use search engines and job boards, emerging AI- and LLM-driven search experiences are changing how people discover opportunities. That’s why we combine strong keyword strategies, competitor insights, and intent-based targeting with an eye on AI optimization, ensuring your jobs remain visible and accessible in both traditional search and evolving AI-powered environments.
Our Digital Media Services
Search Engine Marketing (SEM)
SEM places your job ads in front of people actively searching for work. A large share of candidates rely on search sites to explore opportunities, so visibility is key. We focus on strong keywords, competitor patterns, and intent-based targeting so people can find your jobs without digging.
SEM supports:
- High-intent recruiting
- Hard-to-fill roles
- Location-specific hiring
- Brand visibility in search results
Programmatic Recruitment Advertising
Programmatic advertising helps your hiring story appear across display, video, audio, native, geo-fenced, and CTV/OTT placements. These channels use behavior data and look-alike audiences to reach the right people at the right time, especially those who aren’t actively searching.
Programmatic helps you:
- Build top-of-funnel interest
- Extend reach across devices
- Stay visible throughout a candidate’s search
- Retarget visitors who haven’t applied to reengage
Paid Social Advertising
Paid social connects your employer brand and job ads to people where they already spend time, from Meta and LinkedIn to TikTok, Reddit, Pinterest, Snapchat, Spotify, and community platforms. These placements help you reach both active and passive job seekers with messages that feel native to each feed.
Paid social improves:
- Mid-funnel engagement
- Brand familiarity
- Qualified traffic to job pages
- Applicant diversity across channels
Digital Copywriting for Recruitment
Clear writing is central to performance across SEM, social ads, and programmatic creative. We write recruitment ads, headlines, job-focused CTAs, and SEO-aligned messages that reflect your voice and speak directly to the people you want to reach.
Strong copy boosts:
- Search relevance
- Click-through rates
- Message clarity
- Apply conversions
Always-On Digital Media
When digital hiring campaigns run continuously, performance becomes clearer. Platforms learn faster, quality improves, and you can better understand what draws job seekers.
An always-on approach improves:
- Brand recognition
- Candidate engagement
- Quality scores and relevancy
- Cost efficiency over time
- Budget flexibility across channels
Awareness-Driving Media and Video
Awareness media introduces your employer brand to people who aren’t actively looking but may be open to the right opportunity. Video, display, audio, and CTV/OTT placements widen your reach and show candidates why your workplace stands out.
Video is especially useful for:
- Day-in-the-life storytelling
- Employee voices and testimonials
- Culture and values
- Passive-candidate engagement
- Long-term brand recall
Direct Response Digital Media
Direct-response channels reach people who are ready to apply. These tools are especially effective for high-volume hiring, time-sensitive roles, and evergreen openings.
Direct-response channels that help drive qualified traffic to priority jobs:
- Search ads
- Performance Max campaigns
- Targeted paid social (Meta and LinkedIn)
Recent Work
A thoughtful digital mix helps people notice you and stay interested long enough to apply. Our recent work shows how search, social, and programmatic can work together to keep qualified candidates coming in.
See Our Work
Digital Media Insights from Our Team
Our strategist analyzes audience trends, platform performance, and recruitment data to uncover what’s resonating and where opportunities exist. We use advanced targeting and technology to optimize job advertising and support campaigns aligned to your hiring goals.
We collaborate closely with you to ensure every strategy reflects your roles, markets, and evolving conditions. By leveraging analytics and real-time feedback, our strategist continuously refines the approach to strengthen results and reach the most relevant candidates.
Our expertise helps organizations adapt quickly to industry shifts and stay competitive in an environment where digital behavior and talent expectations change fast.
Browse InsightsWe’re Ready When You Are
Let’s look at your challenges together and build a Martech stack that supports your people and goals.
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