Long before someone clicks on a job, they've already decided how you sound and whether they trust it.

Candidates may not be taking notes, but they're paying attention.

Shaker's content marketing and social media team helps you show up in those moments with clarity and consistency. We create content that reflects your employer brand and holds together over time, so candidates aren't left guessing who you are or what it's like to work with you.

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What Content Marketing Means for Recruitment

Content marketing provides candidates with something to react to before they even apply.

It fills in gaps job descriptions can't. It addresses questions people hesitate to ask. Most of all, it helps candidates picture themselves in the role, instead of just reading about it.

Social media plays a different role than job advertising. It shows how you communicate and what you pay attention to. It also makes clear whether employees sound like themselves or like they're reading a script.

When those signals stay steady, candidates spend less time guessing. And they move forward with more confidence.

Our Approach to Content and Social Media

We keep the work grounded in what candidates care about, and what hiring teams can support.

We start with your employer brand.

Your employer brand sets the guideposts. It influences what you say, how direct you are, and what you leave unsaid.

We plan for how people use each channel.

Different platforms support different goals. We focus on where your audiences already spend time and what those spaces reward.

We set a cadence that holds up.

Consistency matters. We plan for a rhythm that works with approval processes, staffing realities, and hiring pace.

We measure the response, not just visibility.

Comments, saves, shares, messages, click paths, and sentiment show what resonates. We use that data to refine content over time.

Our Content Marketing & Social Media Services

Content and Social Media Planning

We define content pillars, themes, and platform mix around hiring priorities, key roles, and candidate motivations. The goal is consistent storytelling that supports your employer brand and hiring goals without turning every post into a job announcement.

Editorial Calendar Creation

Calendars make content easier to execute, approve, and adjust when hiring needs change. We plan, while leaving room for real-time moments that deserve attention.

Social Content Creation

Whether it's spotlighting employees, capturing a real day on the job, or supporting a specific hiring push, we create assets that bring your brand to life and give candidates information they can use.

Community Management

Social media is a conversation. People respond. We help you show up in comments and messages with a tone that feels attentive, is human, and aligned with your brand, even when conversations get complicated.

Analytics and Reporting

Tracking performance in a way that helps you make informed decisions goes beyond collecting metrics. Work with us to discover what content drives engagement, builds trust, and supports traffic, as well as what needs a rethink.

Reputation Management

Employer reputation is being evaluated on every platform, and it lives on platforms like Glassdoor and Indeed, and candidates read those reviews when weighing risk. We help manage responses with care and consistency, while identifying patterns you can act on.

Talent Community Content

Some candidates won't apply today, but they might in three months. We create email and social content that keeps relationships warm, shares useful information, and fosters an ongoing interest in your roles.

Internal Communications Support

Some of your strongest stories come from inside the organization. We help shape internal messaging that encourages participation, builds shared language, and makes engagement easier for employees.

The Content and Employer Brand Connection

Employer branding sets the promise. Content shows how you keep it.

When your employer brand stays clear, content becomes easier to create — and to trust. You replace messages that don't fit with stories that are authentic to your culture.

Explore Employer Branding

Recent Work

Content succeeds when it feels consistent, familiar, and worth following. Our recent work shows how the right mix of social storytelling, community care, and practical content supports stronger engagement and a healthier recruitment funnel.

See Our Work

Content and Social Insights from Our Team

Our content and social specialists watch how candidate behavior shifts across platforms, what formats earn attention, and what signals build trust — especially in competitive hiring categories.

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