This Action Plan helps you translate trends into actionable steps tailored to your team, talent strategy, and business goals.
Choose the modules most relevant to your challenges. Each section includes reflection prompts, practical next steps, and ways Shaker can help.
Speak To An ExpertDo candidates perceive our brand as trustworthy?
Where do we authentically tell employee stories?
Audit your EVP messaging for authenticity gaps
Introduce employee-generated content in campaigns and owned channels, including via social and on your career site
Where are we over-relying on AI?
What is your company doing outside of HR and talent acquisition when it comes to AI?
How do we balance automation with human interaction?
Map your tech setup, identifying gaps + redundancies both inside and outside of TA/HR teams
Pilot AI for free to recruiters for relationship work
Do we screen more for degrees than skills?
How are we supporting upskilling internally?
Redesign job postings around competencies
Build internal pathways for talent mobility
Are we reporting outcomes in terms of leadership values?
Do we track the cost of unfilled roles?
Can we demonstrate improvements in applicant quality alongside applicant volume?
Establish a dashboard tied to business KPIs
Use storytelling with data to influence leaders
Build benchmarks around qualified applicants per role to align RM metrics with hiring manager satisfaction
Are we aligned with what Gen Z values?
How do we prepare leaders for tomorrow’s workforce?
Invest in pipeline programs
Build a roadmap for ongoing evolution, not one-off fixes