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Your Action Plan: Turning Insight into Action

This Action Plan helps you translate trends into actionable steps tailored to your team, talent strategy, and business goals.

Choose the modules most relevant to your challenges. Each section includes reflection prompts, practical next steps, and ways Shaker can help.

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Module 1: Trust + Employer Brand

Why it matters: Candidates expect transparency and authenticity; trust fuels attraction and retention.

Self-assessment prompts:

Do candidates perceive our brand as trustworthy?

Where do we authentically tell employee stories?

Action steps:

Audit your EVP messaging for authenticity gaps

Introduce employee-generated content in campaigns and owned channels, including via social and on your career site

Shaker’s role: Brand strategy, storytelling, EVP development


Module 2: Technology + AI

Why it matters: AI can streamline processes, but human touch remains critical

Self-assessment prompts:

Where are we over-relying on AI?

What is your company doing outside of HR and talent acquisition when it comes to AI?

How do we balance automation with human interaction?

Action steps:

Map your tech setup, identifying gaps + redundancies both inside and outside of TA/HR teams

Pilot AI for free to recruiters for relationship work

Shaker’s role: Tech evaluation, content personalization, candidate journey mapping


Module 3: Skills-Based Hiring + Agility

Why it matters: Companies must shift from credentials to capabilities to stay competitive

Self-assessment prompts:

Do we screen more for degrees than skills?

How are we supporting upskilling internally?

Action steps:

Redesign job postings around competencies

Build internal pathways for talent mobility

Shaker’s role: Job ad strategy, internal comms, recruitment marketing campaigns aligned to skills


Module 4: Measurement + Business Impact

Why it matters: Leaders need RM to prove ROI, not just impressions, especially as the labor market tilts back toward employers

Self-assessment prompts:

Are we reporting outcomes in terms of leadership values?

Do we track the cost of unfilled roles?

Can we demonstrate improvements in applicant quality alongside applicant volume?

Action steps:

Establish a dashboard tied to business KPIs

Use storytelling with data to influence leaders

Build benchmarks around qualified applicants per role to align RM metrics with hiring manager satisfaction

Shaker’s role: Analytics frameworks, dashboarding, C-suite comms support, insights that elevate the quality of applications as a measurable, strategic outcome


Module 5: Future-Proofing Talent Strategy

Why it matters: Early talent shifts, changing demographics, and new work models require constant adaptation

Self-assessment prompts:

Are we aligned with what Gen Z values?

How do we prepare leaders for tomorrow’s workforce?

Action steps:

Invest in pipeline programs

Build a roadmap for ongoing evolution, not one-off fixes

Shaker’s role: Strategic foresight, long-term campaign planning, culture comms


Module 6: Your Big Questions, Answered

These are the most common questions talent leaders ask in early conversations with Shaker, and the ways we help them find answers.

FAQs

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