Employer Value
Proposition (EVP) Articulation
An Employer Value Proposition, or EVP, is the promise an employee makes to candidates and employees about their daily, lived experiences at the organization.
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What’s an EVP?
An Employer Value Proposition, or EVP, is the promise an employee makes to candidates and employees about their daily, lived experiences at your organization. It‘s the foundation of your employer brand that helps answer the question “What’s in it for me,” beyond the usual perks and benefits.
Our EVP Services
EVP Articulation
You have an EVP. Our job is to help you uncover it through EVP Articulation.
Our research starts with focus groups, leadership and executive interviews, employee surveys/online questionnaires, and materials analyses. These findings help us define your collective identity and inform creative employer brand development strategies.
Once you have your EVP, the world is your oyster. Whether you continue working with us for your employer brand or pivot elsewhere, we can help you map out your next steps to ensure your EVP is translated accurately across a variety of touchpoints.
Ready to uncover your EVP? Let’s start digging.
Talk to one of our experts about starting your EVP process.
What’s the Difference Between an EVP and an Employer Brand?
Good question. Your employer value proposition, or EVP, is the foundation of your employer brand. It’s your value proposition, the unique values, benefits, and offerings that differentiate you from any other employer.
Your employer brand, then, is the rest of the house. It’s the creative expression of your EVP, the visual identity that will shape how your organization is perceived and experienced by potential candidates and employees.
Together, they tell the story of your culture, your growth opportunities, and what it’s really like at your organization through the daily-lived experiences of the people who work there.
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Check out our portfolio to see how we’ve helped talent leaders like you achieve their goals.
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