Shaker Unfiltered: Ep. 8 – Preston Sharpston

In this episode of Shaker Unfiltered, Preston Sharpston of Whataburger shares how his team is navigating rapid expansion and high-volume hiring in a highly competitive market. From grassroots recruiting to blending marketing and talent acquisition, he highlights the importance of meeting candidates where they are, both digitally and in local communities.

The conversation also explores AI’s growing role, employer brand storytelling, and how operational growth reshapes hiring strategy.

The takeaway: successful hiring today isn’t just about speed. It’s about intention, connection, and showing up in the moments that matter.