Revamping Visa’s Brand: Data & Engagement Journey – Shaker Green Room at RecFest USA, Ep. 17

Chad & Cheese sit down with Celinda Appleby, Visa’s Global Director of Talent Attraction, to tackle the evolving challenges of talent acquisition in 2025—from economic shifts to a changing job market. Celinda shares how Visa is transforming its employer brand with EVP 2.0, leveraging research and a center of excellence to align with business goals. Tune in for an inside look at Visa’s next steps – targeted recruitment tools, brand advocacy, and the finalization of EVP 2.0!