Person holding a tablet displaying a flowchart with sections labeled "Optimization," "Data Collection," "Job Opportunities," "Customer Feedback Candidates," "Job Scanned," and "Pixel Placed" while sitting on a couch. A magazine is also visible on the table.

Programmatic Advertising: Efficiently Allocating Your Job-Posting Resources

What’s the best way to get the most out of your pay-per-click budget?

The answer is simple: Programmatic advertising, which leverages specialized software to purchase media and analyze the results of PPC advertising. The end product is a highly flexible approach to the allocation of your dollars.

An infographic titled "Inefficiencies in Spend" highlighting three problems: "Too many applicants," "Cost-per-click," and "Posting." Each problem is depicted with a briefcase and accompanying descriptions, icons, and red X marks indicating inefficiencies.

As a tool and a strategy to effectively manage PPC budgets, programmatic advertising is becoming extremely popular due to its tangible benefits, empowering your programmatic team to distribute jobs to multiple networks, collect data in real time, see where jobs are performing better, and then invest more there.

An infographic titled "Our Team" with three sections: "Continually analyzes campaigns to optimize bids on a regular basis," "Manages buys on various media for the desired results in the most cost-effective manner," and "Develops highly detailed reports for optimum transparency on results.

Best of all, it allows companies to conveniently shift budget from the easily filled jobs that are already getting plenty of traffic and re-allocate it to those critical, hard-to-fill positions that need more exposure.

A circular flowchart illustrating a job distribution and optimization process. It starts with "Pixel Placed," followed by "Jobs Scraped," "Customized Rules-Based Campaigns," "Create Results-Driven Strategy," "Jobs Distributed," "Data Collected," and concludes with "Optimization.

If you’re going to invest in PPC advertising, look for a team that can help you take into account what your objectives are, where your pain points are, and how to optimize your budget for maximize performance.

Don’t hesitate to reach out to us here at Shaker, where we have programmatic advertising down to an art—and a science. #placethepixel

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