Personal Branding for Recruiters w/ Orlando Haynes – The Shaker Green Room at RecFest USA, Ep. 22

[Music] so thanks for hanging out uh who are you and why are you here today yeah so my name is uh Orlando HS uh I’m here to present my first time here at uh at the event here at recfest so super excited for that but um I’m here to talk about a little bit about personal braak for recruiters and how to support them in you know really leveraging their own voice both inside and outside the corporate walls are you employed are you a self uh self-employed consultant like uh yeah so I’m a North American talent acquisition lead for a company called Mosaic based out of uh Florida okay Orlando Haynes yes sir that sounds like a football player in Florida that sounds like a football yeah from Florida that sounds like a football player so Orlando when you get a chance to actually provide somebody one nugget of advice M our listeners people viewing this what would that nugget be moving forward into 2025 yeah I would probably tell you it’s about personal branding and you you probably hear this a lot uh but because of the market and how you know volatile it is I think most employers can’t just rely on the employer to generate their income support their lifestyle so holistically that’s how I look at it you have this great platform LinkedIn and so how do you let leverage that to multiple opportunities for you simply put you know leverage those those revenues those Revenue channels the marketing channels it’s free platform it’s a global platform why not you know leverage it and so my goal is to maximize my potential thus creating opportunities internally in the company for me um and then also externally so that that’s the goal that’s the vision I would tell people to to maximize on that Orlando as you can tell by looking at us we’re very very popular with the kids yeah and um a lot of young people look at LinkedIn sort of intimidating I don’t have a network I wasn’t there at the beginning when everyone was just connecting to each other what advice would you give that recent graduate in building that brand on LinkedIn or should it be in other places in addition to LinkedIn so I would say have have intent understand the platform first don’t just jump on it because you hear so-called gurus say get on it but understand the platform and its orig use but then knowing that it’s expanded beyond that right and so don’t be fearful of Technology if we if we go back in the years right before we had a phone phone was created then the cell phone we went to microwave so technology is always evolving um and so the youth probably are more on the different channels but if you think about the global reach there’s no other platform like it where you can talk to someone that’s in China Peru Paraguay wherever globally London in a matter of seconds and so I would say understand the platform you know put yourself out there but do it with intent don’t just randomly go on there just to go on there and some folks may not need it right there are folks who just don’t need it but it’s free why not yeah so now in 2024 yep what has surprised you the most about what’s anything that’s happened thus far this year so I would I would say recruiting has not changed a bit yeah uh and so and that’s surprising and that’s surprising you you would think it has even from the agency side my background for 20 years is both both agency and in the corporate side and so we’re still in that mid of antiquated thinking theology especially also from the corporate space and how we attack recruiting overall so the goal is what we what we can do to leverage that and there’s a lot of talk about technology and so we’re getting away from still how do we capture the people and so if we can bridge that gap between employers and Tech and how to really service the people then then we’re shaking and moving at that point so those are the biggest changes I would hope we see but right now it it’s not turning as fast as I would like did you get that shaking I got that that was good he’s good he’s good he must he must be a branding expert yeah uh layoffs are in the headlines every day a lot of people are facing the employment Market market for the first time in a long time they’re looking at LinkedIn they know they should use it but not really sure exactly what I should be doing what do you tell them so you have to approach anything like that with the strategy and I think that’s where a lot of job Seekers don’t know especially if you’ve been working for 10 plus years you never had to go back in the market and so things have changed and so you need a strategy to approach any job search and sometimes in this market job search becomes the job itself right and so if you get hyperfocused and you you folks probably hear it as well there nothing worse than the job seeking saying hey I’ll take anything that’s that they’re talking from desperation at that point versus reassessing what happened um reclaiming their intellectual you know intelligence from previous companies that they work for and really hyperfocus I know there’s a lot of coaches like myself that are out there as well and so they’re a little lery too right cuz you never know uh but I would say if they can invest in the coach again so they can get the proper tools and strategies to be p uh specific in their search and this way it it’s going to take time too you you have to map that out and understand this may not be the last cycle we see like this so now you know prepare for future but have a have a really hyperfocused plan that’ll support your you know your journey yeah 2025 is coming up on us fast what’s your what’s your number one priority you know what it I’m I’m a double down on personal branding it’s it’s it’s the reason why I’m sitting in the seat with you guys here right first time here submitted my request to to be a speaker and I’m here I speak tomorrow but that only would have happened um it wouldn’t have happened if I didn’t have a personal brand so they they looked at me see what I was talking about see my reach and say okay hey you have a voice and what you’re saying makes sense so again so I don’t position myself to only depend on the the employer right cuz we’re talking about layoffs and you seen it happen in the tech space it happened in the recruitment space and so how do I position myself to avoid the onslaught all right so it’s multiple streams I’m secure either way but the goal is that’s I think that’s that’s the hyper Focus I think we need to look at but it’s not for everybody um but I would urge someone to tap into multiple talents that they have you know they not a one Talent or one pony trick we have multiple talents leverage those where you can a lot of companies have the tendency or employers have the tendency of sort of bottling up their employees yep like don’t be on LinkedIn I don’t want you to get poached by someone I don’t want you to talk about your your job on Instagram I feel like that’s loosening up yeah but what do you tell the company that has employees that are great brand ambassadors that are out there on social media what do you tell that company that is genetically fearful of that world how why should they embrace it so that’s the toughest question right but there was an article put out by LinkedIn um by I think Dan Roth or Daniel Roth it said rise of the Creator employee which spoke directly to that and the benefit of if you have multiple employees with multiple brand you know good personal brand inadvertently people are going to see where they work land on their page and see opportunities cuz I I want to work with a company that I can see the ins and outs right great that you have this great new widget new software new tech that’s fine but what’s a day in the life what is it like Behind the Walls and I think through personal branding you can share hey we’re not perfect but this is what the culture really looks like and and again by that saying okay the company’s allowing employees to do this like wow they’re allowing they’re tapping into my creativity like that’s a company I want to partner with and so I would say it’s such an antiquated thought process from right from the higher ups and so they really need to look at you know the value proposition that this is creating and so if companies can create little media teams to you know to advocate for and and better their marketing strategies it’s not going to hurt right it’s not going to hurt as long as it’s on brand Etc you know it’s the I don’t see any negative behind it as long as you got the right people yeah Orlando says it’s good good for your brand Orlando somebody wants to connect with you Y where would you send it yep they can come straight to LinkedIn Orlando hangs or connect with me on my my website for red talks podcast.com excellent thanks for hanging out enjoy the rest of your uh time in Nash Orlando hay appreciate it gentlemen