From Candidate NPS to Employer Brand: The Data Behind Better Hiring featuring Daniel Birkholm

Your hiring process is either building your brand or breaking it.

In this Shaker x “Don’t Tell Me About Yourself” collaboration, hosts Victoria Gates and Lorna Erickson sit down with Daniel Birkholm, CEO & Founder of Starred.com, to explore why hiring experience matters for more than just the candidates who get hired.

In this conversation, Daniel breaks down how leading organizations are measuring candidate experience, hiring manager satisfaction, and quality of hire through a more data-driven lens. From candidate NPS to the impact of rejection experiences, this episode highlights why the way companies hire can shape employer brands, future talent pipelines, and even customer perception.

You’ll hear a real-world perspective on why healthy hiring requires looking beyond speed and efficiency, and why talent leaders should pay closer attention to the experience of every candidate, not just the final hire. If you care about candidate experience, employer brand, and the future of data-driven hiring, this conversation offers a timely look at what’s changing and why it matters.