Employer Branding Unfiltered: Ep.5 – Ankit Pathak

Employer branding has never been more important or more misunderstood.

In this episode of Employer Branding Unfiltered, John Graham sits down with Ankit Pathak to explore the evolving landscape of EB, the challenges leaders face in driving real change, and why transparency is the new authenticity.

They dig into:

• Navigating career transitions into employer branding
• Why telling the truth is non-negotiable
• The loneliness of leadership in EB
• How EB intersects with DEI and influences culture
• The role of emotional intelligence in building trust
• What activation strategies actually resonate with employees and candidates

This is a candid, thoughtful conversation about what it takes to build employer brands that matter. Not just campaigns, but movements that employees can believe in.

📺 Watch more episodes and connect with the EB Unfiltered community: https://shaker.com/employer-brand-unfiltered/

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