Stepping into a new year, I’ve been reflecting on our past, our present, and the future we’re shaping together.
This year, we celebrate Shaker’s 75th anniversary, a milestone that speaks to our people, clients, partners, and industry that made it possible. It’s a story of steady progress, shared trust, and the courage to evolve. We believed in the work, trusted each other, and built meaningful relationships. That’s what makes this so special.
When my grandfather founded Shaker in 1951 as a family-owned business, his dream was simple and clear: to provide for his family and create opportunities for others to do the same. He believed work was personal, that trust is earned, and that consistently showing up matters.
Seventy-five years later, we continue to deliver on that promise.
Today, as the Third Generation, we honor that legacy while leading a company of over 250 employees that works with Fortune-level brands, manages hundreds of client relationships, and collaborates with global partners across branding, talent attraction, martech, and analytics. Even with that growth, our core values and vision are steadfast. My grandfather’s founding philosophy, “Make a friend, make a deal,” continues to guide how we build relationships, solve challenges, and show up for our people, our clients, our partners, and our industry.
The tools and titles may have changed, but the heart of our work endures.
We do the right thing. We innovate with purpose. We help you achieve excellence as talent leaders and executive stakeholders in business because our shared progress has driven us for 75 years. We build in real time, together. And through it all, we’ve remained a familiar face my grandfather would recognize—and be proud of.
Throughout this year, we’ll share more of our story and the moments that shaped who we are today. If you’d like to explore our full history, we’ve captured it here: a timeline of growth, resilience, learning, and relationships that have stood the test of time.
I also encourage you to revisit our 70th anniversary documentary. Watching it again recently, I was struck by how often the same themes surfaced: care, consistency, and a belief in people across generations.
That’s the legacy we honor this year: Longevity rooted in trust, curiosity, and the courage to keep moving forward.
As we begin our 75th anniversary year, I’m deeply grateful for our people at Shaker, our clients, and our partners who continue to shape our story. “Thank you” hardly feels enough, but it’s where we start. Thank you for believing in the work, for trusting each other, and for embracing progress.
You’re part of a legacy being built. Because we know from experience—what we’ll achieve together next will redefine everything that came before.
In gratitude,
Joe Shaker Jr.
President & CEO, Shaker Recruitment Marketing
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