Employer Branding Unfiltered: Ep.6 – Cristal Mikenas

Join John Graham and Cristal Mikenas, Head of Global Employer Brand and Recruitment Marketing at Takeda, as they discuss strategies for building impactful employer branding programs. Learn how to align with corporate communications, provide resources to recruiters during EVP development, and secure leadership buy-in for branding initiatives. Cristal shares insights into team structure, brand activation, and the importance of authenticity in DEI efforts, along with the role AI can play in transforming the employer branding landscape.