Employer Branding Unfiltered: S2 Ep.4 – Arielle Julie

In this episode of Employer Branding Unfiltered, host John Graham sits down with Arielle Julie to explore the intersection of advertising, recruiting, and employer branding. Arielle shares her journey from agency life to talent branding, breaking down how experiential activations, co-branded events, and human-centered approaches can create unforgettable recruitment experiences that truly resonate.

They discuss:

• How to secure stakeholder buy-in for EB initiatives
• Why experiential activations leave lasting impressions on candidates
• Measuring ROI and making the business case for recruitment events
• The role of internal employee engagement in strengthening talent brand
• The power of transparency and vulnerability in company culture
• What the future of talent branding looks like

✨ Arielle’s insights remind us that employer branding isn’t just about attraction—it’s about experiences, connection, and authenticity.

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