Employer Branding Unfiltered: Ep.3 – Claire De Souza

🎙 Unpacking Employer Branding with Claire De Souza | Employer Branding Unfiltered In this episode of Employer Branding Unfiltered, host John Graham sits down with Claire De Souza, co-founder of the EB Space community, to talk all things employer branding—from the evolution of the function to what it really takes to build an authentic brand employees and candidates trust.

Claire shares her journey into the field, the growing recognition of EB roles, and how the pandemic forever shifted employee expectations. She opens up about the importance of embracing the “ugly side” of your brand, creating space for honest storytelling, and how community can fuel innovation in our work.

They also explore: • How to prove the value of employer brand without over-polishing the truth • The tension between recruitment marketing and brand authenticity • Why collaboration between EB, comms, and marketing is a non-negotiable • How EB Space is creating bold, fresh experiences for brand pros everywhere ✨ If you’re navigating employer branding, struggling to connect with your people, or just looking for your community—this episode is for you.

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