Social media in Talent Attraction (TA) is one of the most engaging ways to grow awareness and engagement among both employee and candidate audiences, though only when built on solid strategy fueled by insightful content planning. What goes into an optimized social TA strategy? Where do you start? What key criteria should inform your strategy? What defines success? Shavon will address these questions and more in the next Shaker Live webinar presentation.
Director, Social Media
Shavon is an integrated marketing professional with an emphasis in social media. She has been turning metrics into insights and creating recommendations that produce results on brand and in budget for more than a decade. In her current role as the Director, Social Media, she helps organizations bring their employer brand to life by uncovering and developing engaging content, and tailoring that content to the right audiences at the right touchpoints.