Lia Mancini is a seasoned professional with almost two decades of experience in the Recruitment Advertising industry. Throughout her career, Lia has witnessed and adapted to the industry’s transformation from print to digital and beyond. Her expertise extends beyond digital sales, encompassing roles such as managing a network of 17 niche job boards, selling online recruitment products, overseeing technology platforms, and leading marketing campaigns. Lia was an integral part of building Shaker’s programmatic department, and currently serves as the Vice President of Shaker Programmatic.
While Lia possesses a wide range of experience, including traditional media planning and sales, employer branding, and social media marketing, she thrives in client-facing roles. She finds great satisfaction in collaborating with partner media companies and overseeing large-scale projects for clients spanning diverse industries. In her current role on the programmatic team, Lia focuses on educating clients about the advantages of data-driven management of pay-per-click budgets, assisting with technical setups, and fostering successful collaborations with media partners.
Working in a full-service agency like Shaker has provided Lia with opportunities to contribute to various projects across multiple disciplines. As a result, she has developed a dynamic skill set that allows her to tackle any challenge that comes her way with ease.
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