Where your Employer Brand Might
be Going Wrong
This COVID-19 crisis has been damaging on so many levels. In addition to so many tragic deaths, there has been so much uncertainty and variables to consider and weigh. So many employers have been knocked sideways as the result of this completely unprecedented event – and by extension, so many employees and their families – leaving us with many questions.
Here at Shaker, we are big fans of making informed and educated decisions, especially at a time when many businesses are reacting and trying to steer without a compass. “Grace under pressure” is a time-honored quality for good reason and it can apply to a company’s reactions to a situation as much as a single individual’s…and now, more than ever, needs to be on full display. How employers conduct themselves now will have a massive ripple effect in terms of how they will be perceived in the future, long after a return to normalcy has been achieved.
So, where to begin? To quote Duran Duran, “it is answered with a question mark”. In order to effectively combat all the WDKWWDK (We Don’t Know What We Don’t Know) that is out there today, we need only start with asking the right questions…and then answering them honestly. And towards that end, here are our most important questions your company should be asking itself regarding employee engagement, satisfaction, recruitment and employer branding as it is today and will likely be for the foreseeable future:
Some of these questions and their answers were probably obvious to you, but others may not have been, and that’s okay. It’s completely normal if you don’t have all of the answers…yet. But if you are coming up dry on most of these, it might be a sign that you need to start digging. If the answer is “I don’t know”, keep these unknowns on your radar and start looking for answers because people will start asking them of you, as an employer – both affected employees and top talent especially – sooner than later, most likely.
Read more from
Read more from