Liberty Diversified International

Brand Development and Creative Strategy • Digital and Career Site Solutions

Here’s a case where Shaker was called on to think inside the box … and on the paper and aside the building products. How do you convey what it means to join a family of diversified businesses comprising paper and packaging, workplace environments and building products? By homing in on the concept of family. As a privately owned, community-focused enterprise, LDI offers employees the opportunity to connect genuinely, grow professionally, and care deeply.

Employer Brand

We grow when we connect with people who care, asserts LDI. Our employer brand journey with LDI brought us to design and messaging that reflects the continuum and interconnectivity of work and life and family. This brand has been reflected on a custom landing page-an interim ATS-integrated career site solution as LDI switches its HRIS.


Hand-crafted vignettes constructed of papers/cardboards showcase the raw materials of the business and the people-the people who make LDI work, the qualities and values they share, the building they accomplish as a team.

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Event Collateral

Flexible, customizable designs and messaging enable expression according to goal, message and audience-including cardboard- and paper-constructed campus displays and materials.

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