Digital and Career Site Solutions • Media Buying and Placement • Public Relations

It’s been said there is great people-watching at airports. We also say there are great people working at airports. That’s because Shaker has worked since 1995 with HMSHost, a global restaurateur that operates dining operations in more than 100 airports worldwide and other travel venues. We’ve been right there in evolving the company’s recruitment marketing efforts, collaborating on everything from traditional and emerging media to digital and social media and PR.

Career site

We updated the HMSHost career site by adding an integrated job feed with custom filters, making the job search and application process easier and more efficient for candidates.

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Creative collateral

Shaker has created a wide array of on-brand, high-impact pieces, including handout cards, brochures, posters, and transit billboards. In addition, to attract the attention of passers-by in airports and other settings with volumes of signs competing for attention, Shaker suggested eye-catching, colorful window clings, which can be applied to almost any glass surface.

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Public relations campaigns

How do you create buzz around an event? Alert the media. Shaker's PR team contacted local media to alert them of a job event HMSHost was holding in their area. A television station picked up on the news and sent a film crew to cover the hiring fair and the jobs it was to bring to the community.

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