This leading national discount retailer is growing at an impressive pace, each year establishing thousands of locations in places where larger, big-box retailers may lack a presence. When we launched our partnership in 2010, we created print campaigns highlighting the company’s focus on ethical behavior and customer service. Since then we have collaborated on programmatic marketing and a diverse array of initiatives.
We strategized and handled the shift of resources from print to digital. In addition to managing the company’s Internet contracts, we have established and manage programmatic campaigns—enabling Dollar General to cost-effectively reach highly targeted audiences through data-based and adjustable automated buying and placement.