Combined Insurance

Brand Development and Creative Strategy • Media Buying and Placement

This 90-plus-year-old company was among the first clients to engage Shaker for programmatic recruitment marketing—fully automated, data-based media buying and placement that enables it to cost-effectively reach targeted audiences, and to measure and adjust accordingly. Since 2004, Shaker has assisted this leading supplemental insurance provider with materials ranging from print advertising to targeted collateral.

Millennial 3D campaign

To brand Combined Insurance as a destination for millennials seeking sales careers, we embarked on a thorough discovery and creative process. Our findings led us to express “All of life’s best opportunities, Combined” with compelling messages revealed through each side of 3D glasses, which we supplied for print. We also created custom JavaScript code for digital viewers to experience the concept.

Targeted sales-recruitment brochures

Smaller-format, quad-fold brochures are customized to specific sales force candidate audiences, including military veterans, the Latino community, and millennials.

Comprehensive brochures

A set of larger brochures recruiting sales professionals for the company’s core operations and B2B unit (Combined Worksite Solutions) detail career paths, benefits, company growth and success, and other targeted facts.

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