Brand Development and Creative Strategy • Media Buying and Placement
This 90-plus-year-old company was among the first clients to engage Shaker for programmatic recruitment marketing—fully automated, data-based media buying and placement that enables it to cost-effectively reach targeted audiences, and to measure and adjust accordingly. Since 2004, Shaker has assisted this leading supplemental insurance provider with materials ranging from print advertising to targeted collateral.
Smaller-format, quad-fold brochures are customized to specific sales force candidate audiences, including military veterans, the Latino community, and millennials.
A set of larger brochures recruiting sales professionals for the company’s core operations and B2B unit (Combined Worksite Solutions) detail career paths, benefits, company growth and success, and other targeted facts.