ATS and 3rd Party Integrations • Digital and Career Site Solutions
A team of super-sharp technology, trading, quantitative research, and operations professionals … conducting business on 14 global exchanges: This is Chicago Trading Company. As a proprietary trading firm, CTC has little interaction with the public. In fact, most of its communications are recruitment related, as its people are its brand. We have created a marketing toolkit for them to effectively find the very best talent.
As part of its long-term brand overhaul, CTC turned to Shaker to design and develop an in-depth, robust corporate and career site to replace its antiquated presence. For phase 1, we conducted an employee photo shoot to create a portfolio of authentic assets. Then we designed, built, and launched a much-improved site that significantly, albeit temporarily, elevates the CTC brand and its reputation as an employer.
What can summer interns expect at CTC? That targeted landing page lays out a program overview, events schedule, housing and transportation resources, things to do, and directory of interns.
Shaker has created an array of brochures for internal and external audiences. All employees new to CTC's Chicago location can electronically page through an intricate digital onboarding brochure. An intern/recent grad print brochure entices finance, math and IT grads by conveying CTC's high-energy culture and industry leadership. And another high-level brochure uses "quant-speak" to persuade highly analytical thinkers to join CTC.