The highly-anticipated launch is finally here! There’s no doubt Google for Jobs is going to have a major impact on the job search experience. So, as employers, it’s important to not ignore what’s happening. Understand it. Embrace it. Trust me – it’s going to be awesome!
This is a hallmark moment in the continuing shift in the recruitment space to keep the candidate first. We take it for granted in other funnels, but Google just cemented the philosophy that the candidate should be treated like a consumer, and that uniquely works in our favor in terms of talent acquisition.
Google’s goal is all about matching candidates with the appropriate job postings which, in turn, addresses the company’s needs, as well. Serving up your opportunities to the most relevant talent is a win-win no matter how you look at it. One way to be included on Google for Jobs is to partner with a third party. Google has teamed up with numerous providers to ensure those postings are scraped and featured within the search results. That said, that’s not your only way in. Here’s your Google for Jobs check list to ensure you land in the search.
The 6 Easy Steps for Getting Your Jobs on Google
Google created a robust and easy to follow (just as you’d expect) Integration Guide – it’s a great reference that contains details and examples to help get you on your way.
And if you’d rather someone else do the leg work, give Shaker Recruitment Marketing a call. We’d be happy to help you out.