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This week’s announcement of iCIMS’ acquisition of Altru Labs is our industry’s newest acme that TA/HRTech continue to prioritize the optimization of both the candidate and employee experience.
We are proud of the strong, longstanding relationships we’ve built with expert partners in the TA space, so it’s prudent for us to pause for a moment, to celebrate this new partnership, and to spotlight the resulting value this partnership brings to our valued clients.
The iCIMs enterprise, known for empowering organizations to attract, engage, hire, and advance their talent, now can offer a higher touch candidate experience, and simultaneously celebrate employee ambassadorship through the usage of the Altru platform.
Altru Labs, a platform that teaches companies how to create and leverage authentic videos to reinforce their employer brand, now will bolster the iCIMS suite of services with dynamic employee story-telling functionality. The core offering enables companies to seamlessly capture, edit, brand, approve, and distribute employee-generated video content, which can be applied across companies’ recruitment marketing strategies, including websites, social media, and email and text campaigns. This is employer brand gold, as it’s all authentic content that exudes what’s at the heart of their employer brands.
Alykhan Rhematullah, Founder and CEO of Altru Labs, and the rest of the Altru team will stay on with iCIMS, and will continue to operate as a singular offering until they find ways to integrate it into the iCIMS platform.
Together, Altru and iCIMS aim to transform talent engagement with employee video storytelling. As PR Newswire put it, “now, iCIMS customers can showcase their brand identities with employee-created videos that improve candidate conversion, engage internal talent, and increase hiring ROI.”
Congratulations, to both valued partners of Shaker, iCIMs and Altru. We wish you continued success and look forward to paving new paths for our mutual clients to be successful in achieving their goals.