PPC Campaign Manager

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Collaborate with our PPC strategist to develop, execute, manage, and optimize PPC campaigns for a variety of prominent clients on multiple platforms, while managing SEM and paid social campaigns on a daily basis. If you’re analytical, organized, and have a passion for emerging media, you might be a good fit for this role, which includes consulting with our account teams about campaign tweaks to improve performance and achieve client goals.

Responsibilities

  • Use optimization strategies to achieve highest exposure at the lowest CPC.
  • Manage bids on both a keyword and ad group level.
  • Adjust allocation between platforms.
  • Maintain daily spends and overall campaign budget to prevent over/underspending.
  • Adjust campaigns based on conversion achieved.
  • Assist in set-up/placement of pixels on multiple platforms.
  • Make trial campaign adjustments and recommendations based on results.
  • Perform A/B testing.
  • Consult with account teams on creative performance and suggest improvements.
  • Monitor performance and post-click metrics.
  • Analyze data and use it to optimize campaigns for improved performance.
  • Provide schedule campaign reports to clients and account teams.

What does your day look like?

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Reviewing data and arriving at solutions

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Conferring with/educating colleagues & clients about social

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Staying on top of new media trends

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Running the numbers for a stable of great clients

Requirements

  • Experience managing large and small SEM & paid social campaigns
  • Advanced knowledge of Google Analytics
  • Experience working with popular PPC ad platforms (Google, Bing, Facebook, Snapchat, Twitter, LinkedIn, Google Display, YouTube, and others)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Google Ads/Bing certification & conversion-tracking/pixel-placement experience a plus