Client & Account Services
The Digital Media Specialist works closely with the sales team to discuss the client’s goals, identify opportunities, recommend media solutions, execute campaigns, manage budgets, and analyze performance.
This role is responsible for proposing, planning, launching, optimizing, and reporting campaigns to meet and surpass the clients’ success metrics. This person understands how search engines function; how bids relate to keyword performance and campaign efficiency so they can optimize and manage campaign budget allocations. You will develop unique and complex media plans that are consistent with approved strategies and will be responsible for overseeing all aspects of search: from planning to implementation to optimization and performance reporting. Focusing on defining the solutions of the campaign to deliver and optimize peak results across objectives from brand awareness, intent, and ultimately drive conversion and ROI.
Reviewing data and arriving at solutions
Conferring with//educating colleagues and clients about digital media
Optimizing campaigns and bid management