All content is social – it extends from traditional social media platforms into video, talent communities, blogs, etc. This team takes a wholistic and strategic look at the candidate touchpoints and advises on the most meaningful and impactful content. They understand our clients’ unique characteristics as employers and tell their stories in engaging ways. Their goal is to gradually achieve superior candidate engagement by maximizing all aspects of the social media marketing roadmap. Each member of the team should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.