Manager, Global Employer Brand

Employer Branding

Remote | HQ in Oak Park, IL

Since the summer of social justice, companies have had to take an honest look at who they are and the culture they want to create for everyone, especially marginalized employees. When it comes to Employer Brand, it’s not enough to throw a few ethnically diverse and disabled person stock images on your career site and call yourself a diverse company. At Shaker we believe there are two words that are critical to ensuring that your Employer Brand is truly diverse and inclusive. Lived Experience.

In this highly impactful role, the Global Employer Brand Manager, has the opportunity to help some of the most renowned companies in the world build diverse and inclusive Employer Brands. This is outcome is achieved by conducting the research phase of Employee Value Proposition (EVP) development and ensuring the clear delivery of insights at the conclusion of the process.

What does success look like in this role? Your domain expertise and consummate presentation skills ensure that clients are well-informed and confident in our leading-edge approach to EVP development. Your passion for uncovering the essence of a company’s culture through data-driven approaches enables our creative teams to build the employer brands of some of the most well-known brands in the world. Your work will also help our clients increase diverse representation, raise cultural competency, and deliver world class employer brand initiatives both internally and externally.


  • Scoping out projects in keeping with client budget parameters, methodology limitations and “best fit” approaches to develop expected deliverables.
  • Conduct various research methodologies to better understand the working culture and experiences of our client’s employee and leadership populations.
  • Moderate focus groups and leadership interviews to ensure the target information is being obtained while also fostering psychologically safe environments to encourage strong participation.
  • Review Focus Group & Leadership Interview transcripts for overarching themes, pull quotes, and value-added insights.
  • Being as much of a “wordsmith” as a “numbers person” to successfully blend the quantitative and qualitative findings in a way that makes sense and leverages the strengths of both approaches.
  • Present research findings in ways that are easy for our clients to digest and convert into actionable insights to support the employer brand development.
  • Confidently defend decisions based on the research conducted while also being open to client feedback and inquiry.
  • Working closely with the Creative department and other internal resources to ensure that the messaging being developed aligns with the research findings.


  • Bachelor's degree in Communications, Human Resources, or related fields
  • 3-5 years in recruitment marketing, employer brand or related marketing fields
  • Excellent client-facing communication skills, both verbal and written
  • Superb time-management ability
  • Showcases agility in managing multiple complex projects in a fast-paced environment
  • Has a passion for process while also anticipating future needs and creating new ways of working when necessary
  • Strong proficiency with Microsoft Office Suite products
  • Experience working with a marketing and advertising culture; direct work with marketing, branding, or communications teams
  • Ability to engage at the executive level of the organization interfacing with key leaders across and up the chain
  • Superb project management skills, successful execution through collaboration, and proven results within a matrixed organization