Diversity, Equity & Inclusion

Culture Transformation

An inclusive workplace is one that values the unique daily-lived experiences of all marginalized colleagues. This isn’t a top-down approach. It’s a change from within.

The journey toward creating and maintaining this diverse, equitable, and inclusive workforce is just that: a journey. Many companies have taken steps. Yet few, if any, are there yet.

The DEI Journey
Partnership
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THE DEI JOURNEY

The DEI journey starts with an honest audit

WHERE YOU ARE TODAY

It’s time to dig deep. Think about how you are performing against DEI objectives—your hiring goals, yes, and how you engage with current and future employees. Make sure you are turning a particularly strong lens on the lived experience of those marginalized. Our Lived Experience Survey can help you with this.

WHERE YOU ARE GOING

Now think about what’s next on your DEI journey. What steps are you taking? Have you established baselines to measure progress toward your DEI goals? Do you have the tools and data to gauge how you are doing, particularly with respect to the lived experience of all those in your organization? Do you have success stories and, if so, are you sharing them?

WHERE YOU WANT TO GET TO

“Better” is where we always want to go. Does your employer brand and EVP accurately reflect who you are? How about where you want to be in terms of DEI? Think about setting honest, realistic aspirational goals and that you have the tools in place to get you there.

“Today’s DEI approach is missing something. Today’s practice is steeped in over five decades of compliance-centered, incremental change that, for some, has fallen short. A unique window of opportunity to advance the narrative is upon us. Are we committed to performative activity or substantive change? Are we going to continue to participate in the diversity theater or are we going to improve the daily lives of the marginalized? These are the questions that will drive the future of DEI, and these are the questions that Shaker is helping our clients address.”

JG Headshot
John Graham Jr.

Vice President, Employer Brand, Diversity & Culture

63% of job seekers

and employees say their employer should be doing more to increase the diversity of its workforce.
— Glassdoor

Senior-level women

are also nearly twice as likely as women overall to be “Onlys”—the only or one of the only women in the room at work.
— McKinsey & Company

Black employees

are 30% more likely to intend to leave than White employees.
— The Center for Talent Innovation

How Shaker can partner
with you on your journey

DEI won’t mean much if it’s not part of your employer brand and Employee Value proposition. From our expertise in employer branding, we have learned that authentic employer brands are those that accurately reflect the lived experience of all employees. We’ll use the insight we uncover to inform your culturally honest, inclusive employer brand—to weave what is real and true into your EVP and messaging.

INTRODUCING SHAKER’S Proprietary
LIVED EXPERIENCE SURVEY

Data-Driven Approach

Our unique, data-driven approach centers on improving the lived experiences of marginalized groups throughout the talent life cycle—so you gain a truer understanding of all your employees and the impact their lived experience has on them.

Baseline Measurement

The survey gives you a baseline against which you can measure the human impact of your DEI strategies — an important, invaluable story about change and growth.

Inclusive Change

It answers the question “Who are the intended beneficiaries of the work we’re doing?” through data to close culture gaps—offering you the knowledge and confidence to create meaningful, inclusive change.

Holistic Employer Brand

You’ll be equipped with informed tools, strategy, and content—enabling you to uncover and share a story of how you realized a culturally inclusive employer brand.

Assessment and Audit

The best attraction strategy is a great engagement and retention strategy. We uncover the opportunities to improve the lived experience, then partner to close the gaps. Shaker offers assessments to inform your DEI strategy, including Hiring Process, Culture & Inclusion, and the Talent Process.

DEI Consulting Offering

DEI Consulting offerings cover the spectrum, based on resulting data insights, and include the following: Authenticity /Representation/Development Consulting. Because our goal is simple: To increase your cultural competency, self-awareness, and leadership confidence to address matters of diversity, equity, and inclusion throughout the talent life cycle.

Curious how we can help?
Let’s chat!

Additional reasons why Shaker is the right partner
News: The Wrap - Announcing DEI
Portfolio: View Our Work
News: THE NEW SHIFT OF EMPLOYER BRANDING