Attracting Employees With A Magnetic Mission

Bruce Temkin is not a direct or even indirect relation to me, but both of us and our companies (Bruce is with The Temkin Group and I am with Shaker Recruitment Advertising & Communications) do share an avid interest in the experience of employees and job candidates and how to attract the best employees for building superior employee productivity and retention.

The Temkin Group recently surveyed 10,000 U.S. individuals about their preferences for a new job. Respondents could choose one of three attributes: the company’s mission, pay level, or new boss. “An inspiring mission” was the most popular option–way above compensation or management for respondents of all ages.

Those in the survey chose:

• Inspiring mission: 54.4%
• Above average pay: 26.9%
• Great boss: 18.8%

The Temkin Group broke down the stats by demographics and that does indicate changing values and priorities by age group:

• 25- to 34-year-olds is the group that cares the most about their pay
• 25- to 44-year-olds is the group that cares the most about their boss
• 65- to 74-year-olds is the group that cares the most about the mission

Of course there are many other attributes to be identified when differentiating the value proposition offered by an employer and identifying the best types of candidates to attract to your company for employment.

Attracting the best employees is one of the first steps in building employee engagement. Therefore, prioritizing the articulation of your mission as part of your Employment Brand is a crucial step towards engaging with the appropriate types of candidates for your company. How are you differentiating the mission of your company in a unique demonstrative manner?