The Cosmopolitan of Las Vegas

Employer Branding

In an atypical project chronology, we developed an aspirational employer brand for luxury resort The Cosmopolitan of Las Vegas before it had even opened.  The client needed to hire 5,000+ exempt and non-exempt team members in just seven months, and Shaker was up to the challenge – developing a unique creative expression and strategic marketing campaign geared to translate the resort’s distinct essence and culture while appealing to the ideal candidate – a person who would embrace and reflect the client brand through his/her life and job performance.  The media plan included both traditional and emerging media venues, as well as a day-long virtual hiring event so groundbreaking that it was covered in real time by CNN Headline News.

Posted in Candidate Attraction // Employer Branding // Web Design & Development
Client The Cosmopolitan of Las Vegas