Diversity Campaign

Merck participated in a variety of diversity- and military-related recruiting conferences and events for African American, Hispanic, American Indian, GLBT, women, and the military, and needed a flexible advertising campaign that would be geared toward the needs of these particular groups.  Based on the existing campus recruiting advertising we developed, Shaker created a library of ads for use at these special events, highlighting the company’s commitment to fostering a possibility-rich environment that also addressed the candidates’ need for authenticity and meaning in their careers.

Posted in Candidate Attraction
Client Merck/MSD