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Merck/MSD


College Recruitment Campaign

In an effort to enhance its attractiveness as an employer of choice to two groups, undergraduates and MBAs/PhDs, Merck partnered with Shaker on a new college recruiting campaign including print ads, radio commercials, banner stands, and other media. Our research showed the importance of Merck’s philanthropic work to candidates when making career decisions, and Shaker developed the creative to highlight the company’s commitment to fostering a possibility-rich environment that also addressed the candidates’ need for authenticity and meaning in their careers.

Posted in Candidate Attraction // Employer Branding
Client Merck/MSD

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