College Relations Collateral
HMSHost is the North American arm of Autogrill S.p.A—the world’s largest provider of food and beverage services for travelers. Their partnership with the Culinary Institute of America (CIA) for culinary externships required the creation of a variety of marketing materials for potential student participants. The resulting collateral pieces were designed to leverage HMSHost’s distinct advantages as an employer: relationships with some of the country’s most decorated chefs, the diversity of experience accessible in the 18-week externship program, and the depth and breadth of support only a company of this size and scope could offer. The new marketing materials expressed these advantages in a compelling and creative way. The result is a winning program that continues to enhance the profile of HMSHost within the culinary world.