St. Mary’s Food Bank Alliance
The leaders of the world’s first food bank requested that the Shaker team revise its existing website, which is used by donors, sponsors, volunteers, and recipients. To improve response from all four groups, we enhanced the graphic design, simplified the navigation, replaced many of the photos, and rewrote much of the copy. The result is a site that encourages more visitors and greater contributions of financial assistance, talent, labor, and other resources essential to feeding Arizona’s hungry. Featuring a “sticky navigation” design that keeps the Donate Now button visible at all times, the site has averaged more than 11,000 additional visitors monthly (compared to the same month of the previous year) since going live in November of 2012. Donations have also increased year over year more than 40% from January – May (2012 & 2013). The site has been developed using responsive design for an optimal user experience across devices.