Shaker was asked to create a campaign that would serve three purposes. These include:
Aiming to leverage the power of their existing product brand recognition, we determined that the most effective approach would be to feature the products of Coca-Cola Enterprises. They are #1 in many market categories, which we wanted to be a secondary message in the advertisements. Using existing CCE brand guidelines, we created a variety of pieces that illustrate the connection between diversity and:
Hiring managers at Coca-Cola Enterprises reported positive response from candidates, indicating that we hit the targeted audience with the desired message.