Research

What are the very best ways to connect with the people who will advance your goals? Informed strategy is the only way to go. Before you charge ahead, you must chart your course. Look. Listen. And think. What do your employees care about? How do your candidates communicate? Where are others in your space going? How will you stand out?

Turn to Shaker for primary and secondary research to drive your employee and candidate communications strategy. Here are just some of our in-house research capabilities:

Focus groups

Custom surveys

Media
•    Candidate media habits
•    Media effectiveness
•    Targeted media identification
•    Product recommendations
•    Competitive analysis
•    Media specials

Candidate
•    Media habits/preferences
•    Behaviors/lifestyle
•    Perceptions

Brand
•    Internal employee perceptions/preferences
•    External candidate perceptions/preferences
•    “Best” lists/award analysis

Competitor
•    Competitive analysis
•    Web site assessments

Industry
•    Industry updates
•    Industry trends
•    Hirings and layoffs
•    Conference information
•    Career fair calendars