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Mike has brought the philosophy and strategies of product and business-to-business advertising to the recruitment advertising arena. Before joining Shaker Recruitment Advertising & Communications in 1988, Mike spent 16 years working with consumer and industrial clients on print, out-of-home, broadcast and special event campaigns for products and services.
An active member of an SHRM Chapter in DuPage County, Illinois (HRA of Greater Oak Brook), Mike served as Vice President–Programming. Mike has also been invited to speak at national and international meetings for media and HR associations in regard to expanding the use of new media options for the purpose of employment advertising and talent acquisition. He traveled to Stockholm to speak about new media/advertising/marketing techniques at an International Employer Branding Conference and spoke at Northwestern University in Evanston, Illinois, on the use of Social Media to support Employer Branding.
Mike has been quoted on recruitment advertising techniques in The Wall Street Journal and BusinessWeek and has been published as a guest writer in the HR Florida Review and Universum Quarterly on how of new media technology can enhance the effectiveness of traditional HR techniques.
Mike is a contributor to the Shaker Blog (http://shakerrecruitment.ning.com), where his entries focus on “Competing for Talent.”