Media Strategy Development

We’ll cast a wide net with a media mix that connects with the talent you seek, whether they’re actively looking for jobs or not.

Choices, choices, choices. With all the media channels out there … from traditional to online, job boards to aggregators, SEM and programmatic to geofencing, social media and PR … well, it can be hard to decipher which are right for you.

We understand. We know. We know how, where, and when to engage the talent you need. Tell us your challenges, your objectives, your budget. We’ll tap our in-depth, far-reaching expertise—across all industries and media—to strategize an impartial, multichannel plan that fosters your brand, gets your messages out, and pulls in talent.

Digital Media Buying and Placement

Put our strong media relationships, buying power, and expertise to work for you.

Our understanding informs our purchasing. All buying and placement is rooted in sophisticated strategy, based on carefully fostered relationships with the media, and our robust network of trusted vendor partners.

A compelling online media presence is key to recruitment marketing success. From SEO and SEM … to targeted Facebook and LinkedIn posts ... to behavioral and contextual targeting … we’ve got you covered. What are your hiring needs? We’ll execute on them, and move beyond to address everything from employer brand building down to geo-fencing for a particular area, audience, or event. We’ll take care of contract negotiation and purchase, ad placement and support, and reporting, analysis and optimization. And we’ll monitor, track, and adjust your spend.

Programmatic

Your dedicated Shaker programmatic team will purchase, place, and optimize your jobs.

Our in-depth understanding of your objectives is the cornerstone of our programmatic strategy to purchase, place, and optimize your jobs. Your Shaker programmatic team will help you reach the audiences you want—cost-effectively and with greater impact—through data-based, highly targeted, automated media buying and placement.

We will segment campaigns, carefully gauge which media deliver better performance, continually optimize bids based on activity, and manage and adjust buys on various media for the best, most cost-efficient results. And you will receive regular, highly detailed reports for optimum transparency on results.

Traditional Media Buying and Placement

We’ve been doing this a long time. We pioneered this industry when we were founded. And we do it better than anyone.

You’ve got something to say. Be heard, seen, and recognized by candidates … whether they’re stuck in traffic, waiting on (or in) their bus, streaming radio at work, or catching up on their latest trade magazine. We’ll guide you in being right there for a workforce move. We’ll handle creative, placement, and trafficking for print, broadcast and streaming, billboards, and transit advertising. We know the past, present, and future of media buying.

Social Media

An overwhelming percentage of your candidates are online. They expect you to be, too.

To find and keep top talent, you not only need to be present, but also engaging and transparent to spark a meaningful dialogue. Shaker’s team of social experts help you increase your presence on the platforms where your candidates and employees share and consume information.

We will audit your various social sites, evaluate what is working (and what could work better), make detailed recommendations, and collaborate with you to develop a library of social responses. We’ll leverage content that helps you find your voice, be heard, make an impact, and engage with candidates and employees. We assist with content calendar and community management, plus talent community outreach and management. We also assist with paid social campaigns, from sponsored posts to strategic fan acquisition, to company profiles and LinkedIn Life pages.

Public Relations

You have a story … and your candidates and employees and communities want to hear it. Our PR team helps you be heard.

Shaker’s strategic public relations approach can help you earn third-party credibility and amplify your message, while increasing brand recognition at a local or national level.

Promote your leaders, share your accolades, create buzz around your events, and broadcast what makes you such a unique and special place to work. Your Shaker team will work with you to uncover your storytelling moments, and assist with press material development and distribution. We also will help you identify spokespeople to tell your stories, conduct spokesperson message training, and assist with crisis preparedness.

Employee Referral Programs

ERPs are still the number 1 source of hires.

Your people are your heartbeat. They are where your employer brand lives. They know what it means to be part of your organization. That’s why referrals generate higher-quality candidates, more cost effectively. ERPs leverage your best ambassadors to connect with right-fit talent and, as they do, reinforce your employer brand. We’ll take care of your ERP— from automated processes through optimized front- and back-end user experiences, with branded digital creative, collateral materials, and other tools.

Talent Community Management

They’re interested. Stay in touch with them.

An opt-in talent community allows you to collect the contact information of people before, during, and after they apply to work for you. Shaker can build a custom solution, or partner with vendors for you. And we can automate and segment communications to target messages as you desire with applicants and external audiences.

Texting and Mobile

People’s phones are very, very smart. Let’s put them to use in smart ways.

Mobile phones are our primary source for accessing information. And they’re indisputably where more and more candidates are conducting their job search. We can plan and execute text campaigns for your events and other hiring initiatives, as well as other tools to optimize two-way communication and engagement.

Metrics

Validated outreach. Proof of ROI. More informed and more strategic at every turn.

How do we define success? That’s the question we ask before we embark on any initiative with you. You hold us accountable. We hold the media accountable. It’s our job to determine the right media mix, and then measure and report on that media.

At the beginning of every project, we establish performance benchmarks. We outline KPI—whether it’s more hires or increased applicant flow, more traffic to your career site, increased social engagement, or greater participation in your ERP. We pull comprehensive reports from the media and regularly report to you on how well they’re doing. By benchmarking and measuring, we can gauge your ROI and deliver illuminating insights.

Sourcing

Whatever your challenge, Shaker and our partners will craft the cure—from end-to-end search to full-on recruitment outsourcing.

Ramping up or expanding? Need to hire highly specialized talent? Have aggressive hiring timelines but limited internal resources? Shaker’s consultative approach will help identify what makes the most sense given your hiring need, current (or lack thereof) technology stack and recruitment process structure.

A truly integrated recruitment marketing strategy cannot rely solely on job distribution, targeted direct response and branding efforts. Direct sourcing and thoughtful outreach to prospective candidates that are your potential “impulsive” or “passive” job seekers is equally as important. On-demand sourcing options that deliver qualified, available and interested candidates as well as technology solutions that incorporate open web searching capability and artificial intelligence are all possibilities.

Screening

We’ll set you up with the tools or partners you need to screen top-quality candidates.

Ensuring a critical mass of candidates at the top of your recruiting funnel can put pressure not only on talent-acquisition resources to manage, but also compromise the candidate experience if too many unqualified prospects progress through the workflow. Shaker will work with you to consider, evaluate, and activate the right solutions for you, including pay-per-applicant media channels, artificial intelligence, and other technology partners that offer pre-screening options to maximize the quality of talent at the top of the funnel.

Custom Digital Creative and Career Sites

All responsive, all the time. High design with the user in mind. That’s our approach.

Wherever your candidates and employees go—and wherever you want them to go—we’re there ... with extraordinary digital creative and development, from full-blown career sites to smaller-format digital initiatives.

Career sites generally are the most visited place on a company website. How well does yours work? With Shaker you can expect engaging creative, intuitive navigation, and seamless back-end functionality. We’ll design, develop, and execute your ATS, targeted microsites, campaign and event landing pages, HTML email blasts, and then some.

ATS and Recruitment Marketing Platforms

To custom-build or to partner with third parties: That is the question. And we have the answer.

Our team of back-end developers will customize your ATS to funnel opportunities through filters and tracking systems to provide measurable totals. We’ll assess CRMs and Recruitment Marketing Platforms, to ensure that your candidates’ experience is positive and seamless, and that the pieces come together for you in the most productive way. You can trust the fact that we will always and only share informed, impartial and custom recommendations.

Extranets and Intranets

Streamline your processes with custom communication and resource portals.

You’ve collaborated with us to create a tremendous tool kit of resources and materials. Now let’s create user-friendly sites for your colleagues and others to interact, engage, and access whatever you might need. Communicate and access your recruitment marketing resources through a custom Extranet. We can take the site to a new level, too, and turn it into a tracking and order system that gives you visibility into tools usage and market outreach. And we can customize Intranets for ERPs, recruiter communications, and other internal interactions.

Virtual Events

Shaker has the expertise and technology to host and promote your cutting-edge, custom event.

Picture this: your next jobs event ... attended by people locally, nationally, even globally. Overcome logistical obstacles—such as cost, location, timing and staffing—with innovative experiences, from virtual college fairs to jobs and networking events.

Candidates and staff members can connect with one another, wherever they are, to discuss opportunities in real time. Share your postings and videos, and converse via text or chat. Your dedicated Shaker team makes it simple and convenient for all. We walk you through, step by step, to ensure all milestones are met, according to best practices. Plus you have the force of a full-service marketing team behind you. Shaker will promote your event through email, digital and traditional advertising, and social media.