We subscribe to the philosophy that “if you can’t measure it, you can’t manage it,” and to that end, we establish a variety of baseline measurements so we can achieve our clients’ employer branding goals and exceed expectations.

Some of the measurements we might consider include the:

  • Effectiveness of current or prospective messaging
  • The quality of candidates
  • Reduced time to fill
  • Retention
  • And more

We use a variety of quantitative and qualitative research methods to answer these questions, using in-house resources or engaging trusted partners when a particular expertise is needed.