At Shaker, we’re passionate about employer brands, especially yours.
We know that a well-researched, authentic employer brand makes all the difference in employee attraction and retention, and we’re ready to help you discover what makes your organization unique – and then weave it through all your brand touchpoints, both externally and internally.
Through a discovery/research process including stakeholder sessions, focus groups, interviews, custom online questionnaires – leading to a comprehensive client-approved creative brief revealing your true employer value proposition(s) – we move on to craft messaging and creative communications that will truly resonate with best-fit candidates.
We try not to throw around a lot of acronyms, but the Employer Value Proposition, or EVP, is the unique truth that expresses the “what’s in it for me” …
We believe “if you can’t measure it, you can’t manage it,” and to that end, we establish a variety of baseline measurements to evaluate the effectiveness …
Segmented Messaging & Job Branding
Branding can be as “big” as a company’s employer brand, or as “small” as segmented messaging and job branding. We’ve researched and developed targeted …